Brightspot CMS named to Constellation ShortList™ for both hybrid and headless CMS in Q3 2024

Dual recognition reflects Brightspot’s commitment to flexibility, scalability and innovation in enterprise content management.

Constellation Research logo on blue background

Reston, VA (September 3, 2024) – Brightspot CMS, a leading enterprise content management system, has been named to the Q3 2024 Constellation ShortList™ in not one but two categories: hybrid CMS and headless CMS. This dual recognition by Constellation Research affirms Brightspot’s ability to meet the evolving needs of both developers and content creators in today’s fast-paced digital environment.

The Constellation ShortList™ is a trusted resource for C-suite leaders evaluating enterprise technology solutions. Vendors included are selected through a combination of client inquiries, partner conversations, customer references and independent research. Brightspot’s presence on both shortlists signals its strength in enabling composable content architectures while supporting a broad set of enterprise use cases.

In today’s enterprise, one-size-fits-all CMS models fall short. Organizations want the freedom to innovate across channels, and that requires a platform with the flexibility to support both headless and hybrid use cases.
Raleigh McClayton, CEO, Brightspot

A CMS that adapts to how you work

Brightspot’s hybrid CMS capabilities deliver the best of both worlds: developer-friendly flexibility through a fully API-first architecture and editorial ease of use through intuitive templates, robust workflows and rich publishing tools. Meanwhile, Brightspot’s headless architecture supports enterprise-scale content delivery via RESTful APIs, making it easy to push content to any front-end framework, device or application.

Inclusion in the headless CMS shortlist reflects Brightspot’s alignment with critical threshold criteria such as:

  • Distinct headless architecture and microservices-based flexibility
  • Rule- and role-based permissions and customizable workflows
  • AI- and ML-powered capabilities for smart tagging, contextual search and generative content creation
  • Robust localization support for global deployment
  • Developer and editorial support through flexible content modeling and integrated preview tools

A strategic partner for modern digital teams

Hybrid CMS is increasingly seen as the answer to a common challenge: delivering omnichannel personalized experiences without putting a burden on development teams. Brightspot addresses this by enabling marketers and business users to move quickly while still providing the extensibility and control that IT teams require.

“In today’s enterprise, one-size-fits-all CMS models fall short,” said Raleigh McClayton, CEO of Brightspot. “Organizations want the freedom to innovate across channels, and that requires a platform with the flexibility to support both headless and hybrid use cases. These honors from Constellation Research validate the strength and adaptability of our approach.”

Future-proofing digital strategy

With support for global multisite management, AI-driven personalization and extensible integration capabilities, Brightspot CMS is designed to scale with enterprise needs. Whether your organization is building new digital experiences from the ground up or modernizing a legacy content platform, Brightspot.

What we’ve seen in the market is that headless is good for some use cases, but it’s not ideal for everything. People are realizing flexibility is critical.
Raleigh McClayton, Brightspot CEO

Explore the future of content management

Brightspot CMS’s inclusion in the Constellation ShortList validates its ongoing innovation in hybrid content management. For enterprises looking to future-proof their digital strategy, now is the time to explore what Brightspot CMS can do.

Select the architecture that aligns with your business needs, enabling you to effortlessly deliver content to any endpoint. Then, evolve as your strategy changes over time, knowing you have the flexibility to modify your back end to suit your team’s specific needs.

Featured Brightspot hybrid & headless CMS implementations
RealtyMogul, a peer-to-peer real estate investment platform, partnered with Brightspot to transform its digital platform. By leveraging Brightspot’s out-of-the-box CMS features along with a custom headless solution for its real-estate investment opportunities, the company is today reaping the benefits of an agile, secure and scalable platform.
Following its acquisition by Amazon, Whole Foods delivered on its brand promise with an engaging content-as-commerce approach built on a new API-powered headless CMS platform.
With Brightspot as its back end, Televisa today manages nine sites — eight of which are headless — from one CMS. Find out how it works.
To achieve its vision of being a leader in commercial real estate news, CoStar needed a platform that could support its fast-growing team of writers and editors alongside the need for sophisticated publishing workflows and the ability to integrate seamlessly with CoStar’s proprietary ecosystem of data sources.