Many of the world's largest media companies, retail corporations and other iconic brands rely on us to share their most important stories. Whether you're a Fortune 500 company—Brightspot supports two in this year's top 10—or a smaller firm, having the right CMS is essential to growing your audience.
Brand expert and best-selling author Mark Schaefer lists 10 things brand storytellers should do (and many they should not do) to help customers believe, belong and find meaning in the their brands.
The globally-recognized brand expert, business consultant and best-selling author sits down with our Brightspot team to share his tips to generate brand loyalty in a world in which it no longer exists.
See how Brightspot helped Walmart showcase its heart and soul with an optimal storytelling and conversation platform.