Customer Success

Driving revenue with ultra-targeted healthcare content & advertising

Healthcare CMS Customer

Serving up ultra-targeted health-care content to attract, educate, and connect patients with the right physicians.

The Challenge: Healthgrades needed a way to extend its unique and comprehensive physician data—along with premier, personalized content collections—to targeted audiences across partner sites like CNN, Psychology Today, and the Associated Press.

Healthcare CMS Platform Example

The Brightspot team has been a true partner. They’ve worked alongside our employees to build, launch, and optimize new products with great efficiency, and the Brightspot platform is a big part of our success. I can’t imagine doing what we do without them.
NICKEY SCARBOROUGH, VP OF EDITORIAL FOR HEALTHGRADES

The Brightspot Solution: With Brightspot, Healthgrades can efficiently manage multisite publishing and robust content syndication from a single authoring tool, making it possible to simultaneously serve the needs of advertisers, media partners, and consumers. Project highlights include:

  • The Smart Selector functionality, which gives Healthgrades the ability to serve branded and unbranded editorial content to third-party sites seamlessly while dynamically managing traffic goals.
  • Extensive taxonomies and a Brightspot-developed content prioritization list that make it possible for Healthgrades to deliver targeted and relevant content across platforms based on a user’s activity and preferences.
  • The ability to dynamically and automatically control content parameters, enabling Healthgrades to closely monitor performance indicators, maximize revenue, and more easily incorporate A/B testing.
Responsive Healthcare Content Management System Example

In addition to the Brightspot platform, Heathgrades leverages professional services for visual design, platform architecture, technology management, back- and front-end engineering, quality assurance, product management, and publishing support on the content sections of its site.

Share

Related resources

By  Brightspot Staff
October 23, 2018
With Brightspot, POLITICO has achieved its global ambition: deliver customized content, in real time, to every user on any device. Find out how.
1 Min Read
By  Brightspot Staff
March 20, 2019
When the entertainment giant needed a CMS to power its dynamic front-end experience, Brightspot’s headless solution helped empower a seamless, rapid relaunch.
2 Min Read
By  Brightspot Staff
September 26, 2018
Today, with Brightspot as its backend, Televisa manages nine sites—eight of which are headless—from one CMS. Find out how it works.
1 Min Read

All Brightspot Features

The Brightspot Content Business Platform is built by publishers and developers, and is designed to grow with your business.
A robust set of tools to manage sites, content, users and permissions, workflows, languages, and analytics.
Keyword-driven and comprehensive, filterable search and taxonomy features make folders a thing of the past.
Intuitive and designed for the work, including rich-text editing, embeds, plus collaboration features that make teamwork work.
Start publishing content rapidly thanks to built-in, extensible content types including text assets, media, pages and much more.
Drive deeper engagement and personalized experiences by leveraging authentication, profiling, segmentation and affinity features.
Built to be a bridge to your systems and all your data, start with one of the 70 plug-and-play integrations, or build any custom integration to meet your business needs.
Meet users where they are thanks to syndication and distribution tools like RSS, sitemaps, SEO tools, social publishing and translation support.
Front-end agnostic means content businesses can publish how they want - headless with GraphQL or decoupled - all from the same environment.

More Brightspot Case Studies

By  Brightspot Staff
July 27, 2018
Arizent was able to increase engagement with its professional communities and unlock new growth and development opportunities. Learn how they did it.
2 Min Read
By  Brightspot Staff
July 27, 2018
With Brightspot, Hanley Wood manages 22 distinct sites with a singular, powerful CMS that drastically improves editorial efficiency.
1 Min Read
By  Brightspot Staff
July 27, 2018
In just five months, Brightspot empowered the editorial team at U.S. News and World Report to develop, publish and syndicate content more easily than ever.
1 Min Read