Driving revenue with ultra-targeted healthcare content & advertising

The Healthgrades challenge

Healthgrades needed a way to extend its unique and comprehensive physician data—along with premier, personalized content collections—to targeted audiences across partner sites like CNN, Psychology Today, and the Associated Press.

The Brightspot solution for Healthgrades

With Brightspot, Healthgrades can efficiently manage multisite publishing and robust content syndication from a single authoring tool, making it possible to simultaneously serve the needs of advertisers, media partners, and consumers. Project highlights include:

• The Smart Selector functionality, which gives Healthgrades the ability to serve branded and unbranded editorial content to third-party sites seamlessly while dynamically managing traffic goals.
• Extensive taxonomies and a Brightspot-developed content prioritization list that make it possible for Healthgrades to deliver targeted and relevant content across platforms based on a user’s activity and preferences.
• The ability to dynamically and automatically control content parameters, enabling Healthgrades to closely monitor performance indicators, maximize revenue, and more easily incorporate A/B testing.

In addition to the Brightspot platform, Heathgrades leverages professional services for visual design, platform architecture, technology management, back- and front-end engineering, quality assurance, product management, and publishing support on the content sections of its site.