A Brightspot Case Study

Driving Revenue with Ultra-Targeted Healthcare Content & Advertising

Healthcare CMS Customer

Serving up ultra-targeted healthcare content to attract, educate, and connect patients with the right physicians.

The Challenge: Healthgrades needed a way to extend their unique and comprehensive physician data—along with premier, personalized content collections—to targeted audiences across partner sites like CNN, PsychologyToday, and the Associated Press.

Healthcare CMS Platform Example

The Perfect Sense team has been a true partner. They’ve worked alongside our employees to build, launch, and optimize new products with great efficiency, and the BrightSpot platform is a big part of our success. I can’t imagine doing what we do without them.
Nickey Scarborough, VP of Editorial for Healthgrades

The Brightspot: With the Brightspot CMS, Healthgrades can efficiently manage multi-site publishing and robust content syndication from a single authoring tool—making it possible to simultaneously serve the needs of advertisers, media partners, and consumers. Project highlights include:

  • The “Smart Selector” functionality, which gives Healthgrades the ability to serve branded and unbranded editorial content to third-party sites seamlessly while dynamically managing traffic goals.
  • Extensive taxonomies and a Brightspot-developed content prioritization list that make it possible for Healthgrades to deliver targeted and relevant content across platforms based on a user’s activity and preferences.
  • The ability to dynamically and automatically control content parameters, enabling Healthgrades to closely monitor performance indicators, maximize revenue, and more easily incorporate A/B testing.
Responsive Healthcare Content Management System Example

In addition to the Brightspot platform, Heathgrades leverages Perfect Sense services for visual design, platform architecture, technology management, back-end and front-end engineering, front-end engineering, quality assurance, product management, and publishing support on the content sections of its site.

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