Serving up ultra-targeted health-care content to attract, educate, and connect patients with the right physicians.
The Healthgrades challenge
Healthgrades needed a way to extend its unique and comprehensive physician data—along with premier, personalized content collections—to targeted audiences across partner sites like CNN, Psychology Today, and the Associated Press.
The Brightspot team has been a true partner. They’ve worked alongside our employees to build, launch, and optimize new products with great efficiency, and the Brightspot platform is a big part of our success. I can’t imagine doing what we do without them.
The Brightspot solution for Healthgrades
With Brightspot, Healthgrades can efficiently manage multisite publishing and robust content syndication from a single authoring tool, making it possible to simultaneously serve the needs of advertisers, media partners, and consumers. Project highlights include:
- The Smart Selector functionality, which gives Healthgrades the ability to serve branded and unbranded editorial content to third-party sites seamlessly while dynamically managing traffic goals.
- Extensive taxonomies and a Brightspot-developed content prioritization list that make it possible for Healthgrades to deliver targeted and relevant content across platforms based on a user’s activity and preferences.
- The ability to dynamically and automatically control content parameters, enabling Healthgrades to closely monitor performance indicators, maximize revenue, and more easily incorporate A/B testing.
In addition to the Brightspot platform, Heathgrades leverages professional services for visual design, platform architecture, technology management, back- and front-end engineering, quality assurance, product management, and publishing support on the content sections of its site.
By the numbers
- Discover why our out-of-the-box components and content models are relevant to more than 25 use cases and let you transform and adopt rapidly.
- Discuss how you want to publish – headless or de-coupled – all from the same environment.
- Explore how Brightspot integrates, extends and enhances all your relevant important enterprise information and systems.
- Meet some of our world-class Delivery Team that will partner with you to drive better, faster, successful results.
We will be reaching out shortly to schedule some time and get a few more details to customize your demo.