Customer Success

Increasing launch speed for one of the nation’s largest golf course operators

Indigo Golf Partners CMS Platform

By the numbers

CMS platforms migrated onto one

Websites managed within one Brightspot CMS
Users within Brightspot
Pieces of content stored within the CMS

The challenge

In the midst of significant business growth, Indigo Golf Partners, one of the largest privately owned golf course management companies in the U.S., was struggling to launch and maintain course sites fast enough. The process of designing and launching a new site for each golf course created significant overhead for Indigo, eating into margins associated with course deals and making it more difficult to get clubs on board.

The speed to market and the speed to launch just continues to get better and better with Brightspot, and we in turn, make that a part of our proposition. Where our competition might take months to launch a web presence, our partnership with the Brightspot team and the evolution of the platform allows us bring a new client onboard and launch a new experience in a matter of hours.
Kyle Ragsdale, Chief Marketing Officer, Indigo Golf Partners

The Brightspot solution

Implementing the Brightspot Content Business Platform allowed Indigo to consolidate systems and manage all web properties from a single authoring point, in turn simplifying user management, improving the editorial experience and streamlining website development.

Project highlights include

  • The ability to develop and launch beautiful new course sites in a matter of days instead of weeks or months.
  • Website options that allow every managed club to choose from simple website designs to more premium, feature-rich templates.
  • A custom event-management and registration tool that integrates with the platform to support the thousands of events hosted at Indigo golf courses around the world.
Indigo Golf sites are powered by Brightspot
When they moved the sites over to the Brightspot Content Business Platform, Indigo Golf Partners was able to leverage its multisite capabilities, allowing them to strengthen brand consistency for more than 150 properties.
Brightspot's multisite capabilities are backed by a powerful content management engine
These two powerful features enabled Indigo Golf Partners to effectively scale its business and maximize value for present and future clients.


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All Brightspot Features

The Brightspot Content Business Platform is built by publishers and developers, and is designed to grow with your business.
A robust set of tools to manage sites, content, users and permissions, workflows, languages, and analytics.
Keyword-driven and comprehensive, filterable search and taxonomy features make folders a thing of the past.
Intuitive and designed for the work, including rich-text editing, embeds, plus collaboration features that make teamwork work.
Start publishing content rapidly thanks to built-in, extensible content types including text assets, media, pages and much more.
Drive deeper engagement and personalized experiences by leveraging authentication, profiling, segmentation and affinity features.
Built to be a bridge to your systems and all your data, start with one of the 70 plug-and-play integrations, or build any custom integration to meet your business needs.
Meet users where they are thanks to syndication and distribution tools like RSS, sitemaps, SEO tools, social publishing and translation support.
Front-end agnostic means content businesses can publish how they want - headless with GraphQL or decoupled - all from the same environment.
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