Corporate communications teams must be always-on, creating relevant content for a variety of stakeholders. They require a solution that's fast, flexible, reliable and collaborative. That's where Brightspot comes to the fore, a new solution developed specifically to supply teams with everything they need to create content that communicates business value out of the box from day one.
What is Brightspot?
For companies that are looking to transform fast, Brightspot's business-ready CMS allows companies—regardless of size or technical expertise—to launch their own fully functional digital experiences in record time, with no limits to future enhancements or integrations.
How can Brightspot help corporate communications teams?
Corporate communications can take many different forms—from investor messaging to sharing insights with employees, contractors, vendors, suppliers, partners and other constituents. And, while no two companies have exactly the same corporate communications needs, every business must communicate with these important stakeholders in ways that are always professional, engaging and up-to-the-minute.
Typically, corporate communications teams require speed in order to get important messages out quickly, as well as collaboration that allows for messaging to be written, edited, approved and distributed by people throughout an organization. Audiences are both internal and external, and expectations are oftentimes high with business reputations, opportunities and bottom lines at stake. This is where Brightspot can help deliver value and drive success.
Brightspot CMS benefits for corporate communications
When teams can execute their corporate communications strategy with speed, they can move on to other important priorities that will advance the business, such as creating and publishing new country sites for their global organization.
Messaging also needs to be synchronized with key communications from other parts of the company. Brightspot makes collaboration within the same system easy, and contains workflows that streamline approval processes, ensuring the right people are reviewing and approving blogs, press releases and other announcements, quickly.
With Brightspot, move faster with dozens of pre-defined content types that alleviate the need from your own IT organization to design, create and test them from scratch. Start managing your full content lifecycle today and free developer resources to advance other strategic and business priorities.
Distribute and publish seamlessly across languages and markets with Google Translate. The communications team can always add integrations to meet changing needs.
For the business buyer
With greater speed, corporate communications teams are able to focus on managing requests from various stakeholders and more efficiently develop, edit and publish communications across channels, and create net-new experiences for both internal and external audiences.
With Brightspot, corporate communications professionals have the power to manage publishing across every content type and page. They can also find anything they need in the CMS as quickly and easily as finding a stock symbol on Google, accelerating messaging speed-to-market and improving overall quality and cost efficiencies.
Brightspot also offers easily customizable dashboards and content templates to facilitate world-class collaboration and publishing efficiency. Do away with your stale status spreadsheets and discover the power of a dynamic communications hub with Brightspot as your content and corporate communciations platform.
For the technical buyer
No matter the industry, Brightspot's modular content capabilities take your valuable content assets, extend their reach across channels and touchpoints and drive ultimate "create once, publish everywhere" flexibility to meet your audiences with the right message for the right moment, market, device and more.