At Brightspot, we are optimistic about the transformative potential of artificial intelligence (AI). We are actively exploring AI applications to enhance our business, empower our employees and deliver greater value to our customers. However, this enthusiasm is grounded in our unwavering commitment to transparency, data security and individual privacy.
Our guiding principles for AI
Brightspot's utilization of artificial intelligence, whether through third-party services or our own innovations, is built upon four fundamental principles:
- Customer data protection: Brightspot will never use customer information, in any form, to build, train or develop artificial intelligence models unless explicitly authorized by the customer and solely for their specified purposes.
- Clear labeling of AI-generated content: Any output generated by Brightspot's services that incorporates artificial intelligence will be clearly identified as such.
- User control over AI features: AI-driven components within our software and services will never be "default-on." Customers will always retain full control over the activation and utilization of Brightspot's AI features.
- Ethical and fair AI practices: Recognizing the importance of fairness and the potential for bias in Generative AI, Brightspot carefully selects data sources and integrates human expert oversight at critical stages of any AI-assisted process.
Our ongoing commitment
We understand that the true value of AI lies in its responsible and ethical application. Brightspot is dedicated to upholding these four principles and, above all, to serving our employees, customers and the broader community with integrity.
We leverage AI to help our own business, our employees and our customers — but that doesn’t change our commitment to transparency, information security or your privacy.