Alfred Garcia, Brightspot

Alfred Garcia

Chief Operating Officer

Alfred joined Brightspot in 2009, bringing a range of experience gained from 20 years spent as an entrepreneur, business development executive, operational leader and law firm partner. Overseeing business operations for the company, Alfred is responsible for making sure our revenue and profitability goals are met, while ensuring work is completed in a timely fashion and our clients are delighted.

Alfred manages the company’s facilities and human resources functions and directly or through outside counsel negotiates all of our third-party contractual relationships. In addition, he oversees the company’s pursuit of intellectual property rights through outside patent and trademark counsel.

Prior to joining Brightspot, Alfred held a number of senior executive roles at AOL, including COO of AOL’s Xdrive unit, where he was responsible for the unit’s business strategy and operations. As Vice President of Business Development, Alfred led efforts for a variety of AOL businesses, including AOL’s product and technology organizations, as well as the wireless, voice and premium services businesses. He led the team that negotiated the deals that enabled AOL to become the first in the industry to provide free anti-virus protection to all subscribers.

Alfred also co-founded SWARM Media, an innovative ad network focused on aggregating explicit user data from social media and Web 2.0 experiences to create next-generation ad targeting opportunities.

Alfred received his B.S. in Economics and Finance from the University of Florida and his law degree from Harvard Law School, where he was a member of the Harvard Law Review.

Interests

In his free time, Alfred enjoys traveling with his family to new places, both overseas and domestically. Alfred spent many years coaching his daughters’ travel soccer teams and now accompanies his son on rock-climbing adventures. A voracious reader, Alfred cites Ender Wiggin, a character from Orson Scott Card’s “Ender’s Game” series, as his favorite fictional hero.

Meet more Brightspot leaders
David Bultema is a finance and operations leader with over 20 years of experience in software, digital and multimedia enterprises, overseeing Brightspot’s financial strategy and cross-functional business processes to drive growth.
Sandeep Hulsandra, Brightspot’s Chief Strategy Officer, brings over 20 years of leadership in technology, product, and revenue, overseeing strategy, partnerships,and solutions engineering to drive digital transformation and business growth.
Jessie Kennedy, Brightspot’s head of marketing, drives revenue marketing, brand and product marketing strategies, ensuring customer and market needs remain central to Brightspot’s approach.
Raleigh McClayton, Brightspot’s CEO, brings over a decade of leadership in B2B and B2C technology, most recently driving growth at ArrowStream before its 2022 acquisition.
Parker Ramsdell leads Brightspot’s people operations and culture initiatives, fostering growth and community engagement through the company’s charitable pillars.
Warren Schuman is a revenue-focused leader with over 30 years of experience in high-tech and digital marketing, driving Brightspot’s customer relationships, sales and business development as CRO.
Ravi Singh is a seasoned product and technology leader with 20 years of experience driving innovation across multiple industries, most recently as President and Co-Founder of Add Value Machine, where he led AI-driven productivity solutions to enhance organizational efficiency.