Flexibility that works for real teams
One of the strongest themes in our 2025 reviews centered on Brightspot’s adaptability. As one user shared in September: “I love how plug and play Brightspot is. It’s so easy to duplicate modules and pages and select modules from the back-end to get the content up you’re looking to publish quickly.”
They added their excitement over “how streamlined it is and how easy it makes managing multiple different websites without having to recreate the wheel every time.”
An online media reviewer highlighted how Brightspot’s flexibility allows it to adapt to your evolving needs: “Even when new types of content or workflows come up, much of Brightspot can be extended rather than rebuilt.” For teams managing complex digital ecosystems, this comprehensive approach has proven invaluable.
Freedom from limitations
For the Economist Intelligence Unit, switching to Brightspot was transformative. Their reviewer noted: “Our prior content management system had so many limitations that the [Brightspot] CMS is incredibly refreshing and allows so much more leniency. It’s allowed our analysts a lot more freedom to create articles while at the same time offering easy features.”
Another customer emphasized Brightspot’s scalability benefits: “Scalability and flexibility are key strengths of Brightspot, as it manages large-scale publishing and multi-site operations smoothly. We rely on Brightspot to publish content for our RootsTech Conference, which serves more than 11 million attendees over a four-day period. Additionally, we operate a global help center and a blog site available in nearly 50 languages.”
Developer-friendly, editor-approved
A recurring theme throughout the year: Brightspot serves both technical and non-technical users exceptionally well. One VP of Digital at a mid-market company captured this perfectly by saying, “after our instance was set up, both our editorial and product teams found they could achieve a great deal independently, without having to depend on our dev team for every minor task.” While one developer added: “The easy to use user interface, ability to customize the CMS without having to dig into the back-end code. It is much appreciated from a CMS user who is also a front-end developer.”
Paul G., a Director of Digital Experience, also remarked on Brightspot’s ease of use, saying: “Our editors can finally log into a system and feel as if the tools are designed for them and not just for a programmer. Its integration with a number of tools are a huge advantage in the marketplace.”
The balance between power and usability resonated throughout our reviews, with users consistently noting how Brightspot enables sophisticated customization without sacrificing the editorial experience.
Partnership beyond the platform
While the technology consistently earns praise, reviewers repeatedly highlighted what sets Brightspot apart: our people. As one customer put it: “From the start of the process working with Brightspot, we found them to be actively engaged in not only understanding the pain we were facing but uncovering and supporting our desired changes. We had many unique needs for a variety of digital to print applications. During multiple projects, they continually looked for the best way to help our users and look at the root cause rather than just find a fast solution. In every way, Brightspot has been a partner that has helped us find the best way to move forward with our content management needs.”
This commitment to genuine partnership — not just platform provision — contributed to our exceptional support rating of 9.5 out of 10 stars on G2, a metric we’re particularly proud of.
The impact: Real results from real teams
Beyond the qualitative feedback, our customers report measurable outcomes from their Brightspot implementations:
- Faster time to market: Teams consistently mentioned launching new sites and features more quickly than with previous platforms
- Improved workflows: Editors reported spending less time fighting their CMS and more time creating great content
- Scalability wins: Organizations managing multiple properties highlighted how Brightspot grows with their needs
- Developer productivity: Technical teams praised the ability to build custom solutions without starting from scratch
Thank you!
The G2 reviews from 2025 remind us why we do what we do. Every comment about simplified workflows, faster launches and reliable support reinforces our mission: to transform content from a roadblock into a competitive advantage.
To every customer who took time to share their experience on G2 last year — thank you. Your feedback shapes our platform, our partnerships and our future.
To the teams evaluating Brightspot for 2026: we invite you to read these reviews, see our platform in action and discover how Brightspot can help you launch faster, scale smarter and lead fearlessly in your industry.
Here’s to another year of brilliant digital experiences.
