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Technology Partner Spotlight: AWS

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Brightspot: AWS Digital Customer Experience Competency

To maintain competitiveness and optimize customer engagement, many enterprises are investing in API-first digital technologies to deliver more innovative content management, delivery, and publishing. Brightspot is fueling enterprise digital transformation for global organizations by providing a high-speed publishing solution. Built on an integraton-ready, extensible architecture to enable faster, easier digital experiences, we partner with leading technology vendors, such as Amazon Web Services (AWS), to host world class globally deployed sites fast and efficiently.

Our partnership with AWS has now resulted in two distinctions: Inclusion in the Digital Customer Experience Competency & Advanced Technology Partner.

Digital Customer Experience Competency

This designation recognizes that Brightspot provides content management systems to help Digital Customer Experience customers by providing end-to-end solutions for all phases of the digital customer acquisition and retention life cycle including: content management and marketing automation to engage prospects and customers with the right experience, effective and secure commerce solutions to create seamless buying experiences, and data analytics solutions to support decisions and retain customers.

To receive the designation, APN Partners must possess deep AWS expertise and deliver solutions seamlessly on AWS.

AWS Advanced Technology Provider

As an AWS Advanced Technology Partner, Brightspot provides our customers with many benefits, including: High availability using AWS' storage, content delivery network (CDN), and traffic-sensitive scaling capabilities. Low latency delivery using a CDN to serve content, whether it's text or multimedia, closer to the consumer. Rapid infrastructure change using Brightspot's Beam tool and the AWS software development kit (SDK) to spin up new environments and expand or modify existing ones on the fly. Safe installation of Brightspot updates with no downtime using a blue/green deployment model.

Brightspot also integrates with both Amazon Rekognition and AWS Elemental. Amazon Rekognition makes it possible to tag images with labels, keywords, text, and/or by celebrity to increase discoverability in the CMS via federated search. AWS Elemental brings powerful video functionality to Brightspot, empowering editors and video producers to upload and transcode videos for playback across all devices, clip video assets within the CMS, manage livestream workflows, and much more. Additional integrations also include Comprehend and Transcribe.

Earning Competency as an AWS Public Sector Partner for Nonprofit

Brightspot was founded with giving back to its community core to its mission. Through ongoing, concrete actions, our mission aims at getting our employees off the sidelines to join hand-in-hand in bringing joy to the lives of others, while gaining a greater understanding of our community. This mission carries over into our partnerships and is one of the core purposes of joining AWS’s Public Sector Partner Program for Non-Profits.

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All Brightspot Features

The Brightspot Content Business Platform is built by publishers and developers, and is designed to grow with your business.
A robust set of tools to manage sites, content, users and permissions, workflows, languages, and analytics.
Keyword-driven and comprehensive, filterable search and taxonomy features make folders a thing of the past.
Intuitive and designed for the work, including rich-text editing, embeds, plus collaboration features that make teamwork work.
Start publishing content rapidly thanks to built-in, extensible content types including text assets, media, pages and much more.
Drive deeper engagement and personalized experiences by leveraging authentication, profiling, segmentation and affinity features.
Built to be a bridge to your systems and all your data, start with one of the 70 plug-and-play integrations, or build any custom integration to meet your business needs.
Meet users where they are thanks to syndication and distribution tools like RSS, sitemaps, SEO tools, social publishing and translation support.
Front-end agnostic means content businesses can publish how they want - headless with GraphQL or decoupled - all from the same environment.

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