Brightspot: AWS Digital Customer Experience Competency
To maintain competitiveness and optimize customer engagement, many enterprises are investing in API-first digital technologies to deliver more innovative content management, delivery, and publishing. Brightspot is fueling enterprise digital transformation for global organizations by providing a high-speed publishing solution. Built on an integraton-ready, extensible architecture to enable faster, easier digital experiences, we partner with leading technology vendors, such as Amazon Web Services (AWS), to host world class globally deployed sites fast and efficiently.
Our partnership with AWS has now resulted in two distinctions: Inclusion in the Digital Customer Experience Competency & Advanced Technology Partner.
Digital Customer Experience Competency
This designation recognizes that Brightspot provides content management systems to help Digital Customer Experience customers by providing end-to-end solutions for all phases of the digital customer acquisition and retention life cycle including: content management and marketing automation to engage prospects and customers with the right experience, effective and secure commerce solutions to create seamless buying experiences, and data analytics solutions to support decisions and retain customers.
To receive the designation, APN Partners must possess deep AWS expertise and deliver solutions seamlessly on AWS.
AWS Advanced Technology Provider
As an AWS Advanced Technology Partner, Brightspot provides our customers with many benefits, including: High availability using AWS' storage, content delivery network (CDN), and traffic-sensitive scaling capabilities. Low latency delivery using a CDN to serve content, whether it's text or multimedia, closer to the consumer. Rapid infrastructure change using Brightspot's Beam tool and the AWS software development kit (SDK) to spin up new environments and expand or modify existing ones on the fly. Safe installation of Brightspot updates with no downtime using a blue/green deployment model.
Brightspot also integrates with both Amazon Rekognition and AWS Elemental. Amazon Rekognition makes it possible to tag images with labels, keywords, text, and/or by celebrity to increase discoverability in the CMS via federated search. AWS Elemental brings powerful video functionality to Brightspot, empowering editors and video producers to upload and transcode videos for playback across all devices, clip video assets within the CMS, manage livestream workflows, and much more. Additional integrations also include Comprehend and Transcribe.
Earning Competency as an AWS Public Sector Partner for Nonprofit
Brightspot was founded with giving back to its community core to its mission. Through ongoing, concrete actions, our mission aims at getting our employees off the sidelines to join hand-in-hand in bringing joy to the lives of others, while gaining a greater understanding of our community. This mission carries over into our partnerships and is one of the core purposes of joining AWS’s Public Sector Partner Program for Non-Profits.