What’s new at Brightspot

The latest Brightspot release helps teams move faster, stay on brand and scale without risk. It introduces Esca Automations and our Esca CMS AI agent, both designed to reset how you create, govern and optimize content.

Esca Automations is a workflow automation engine for Brightspot CMS. Design automations that handle repetitive tasks so your team can focus on high-impact work. Incorporate agentic AI, connect the systems you already use and keep every action governed by your roles and permissions.

The Esca CMS agent is Brightspot’s in-CMS assistant. From an AI panel available anywhere in the CMS, ask Esca to search your library, suggest tags, draft new pages from a template or from scratch. Grounded in the content you own, within the roles and permissions each user already has.
Esca is an anglerfish, and the depths of your content are her territory. Let her take the tedious, repetitive work off your plate so you can spend less time fighting currents and more time in creative flow.
Most AI tools don’t know your content. The Brightspot MCP server, built on the Model Context Protocol, gives the agents you build a direct, standardized connection to your CMS, so they can read, search and act on what’s actually there: your content, how it’s structured and how your team works with it. It works with any agent harness, so your technical teams aren’t locked into one tool.
AI you can trust
Our belief is simple: AI should empower people, not replace them. That’s why Brightspot keeps AI human-focused: seamlessly embedded in workflows, guided by oversight and aligned with brand and compliance standards.
Floating prompt suggestions including generate an SEO friendly headline, write a subheadline, write a summary and check brand tone.
Turn prompts into polished, on-brand content faster
Keep creators in command while AI accelerates creation, frees up time and delivers consistent, brand-ready outputs at scale.
An AI audit widget flagging counts of harmful content, sensitive information and denied topics.
Govern with confidence and control
Transparent, auditable AI trust layer that lets you command complexity at scale, with flexibility to adapt controls as needed.
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Grounded in your content, ready to assist
The Esca CMS agent works from the content you own, and knows your data, so that suggestions reflect your library and you can act on them with confidence.
Brightspot’s agentic AI services help enterprises automate content operations with AI agents — from AI-powered content migration and LLM readiness to custom agent development, governance and localization at scale.
Work smarter with the Brightspot Toolkit
Brightspot’s free browser extension is designed to support every member of your team.
  • The Brightspot Toolkit browser extension showing persona presets for editor, marketer, QA and developer, with SEO, accessibility and performance panels.
    We want editors to have more control over their content.
    —Basima Zafar, Software Engineer
Frequently Asked Questions

Brightspot’s latest AI capabilities center on Esca, our AI agent. Esca Automations lets you design no-code workflows that automate repetitive tasks and orchestrate content operations across the systems you already use. The Esca CMS agent works alongside you anywhere in the CMS to search your library, suggest tags, update and create content. The Brightspot MCP server, released in spring 2026, gives the agents you build a direct, governed connection to your content. All of these capabilities build on existing AI features including author personas, inline editing, conversation history and source-backed answers.

Esca is Brightspot’s AI agent. She appears throughout the content operations platform. In the CMS, she operates as your assistant wherever you are working. She also drives Esca Automations, Brightspot’s standalone workflow automation tool.

Esca Automations is a workflow automation engine for Brightspot CMS. You design automations that handle repetitive tasks, connect the systems you already use and keep every action governed by your roles and permissions. Esca is a standalone application that connects to your Brightspot CMS rather than being installed inside it.

The Esca CMS agent is Brightspot’s in-CMS assistant. From an AI panel available anywhere in the CMS, you can ask Esca to search your library, suggest tags or draft new content. Every suggestion is grounded in the content you own.

They address different parts of your content workflow. The CMS agent supports the person doing the work in the CMS, while Esca Automations handles recurring processes and repetitive tasks along with human oversight. Customers have the flexibility to use one or both, depending on their requirements.

MCP is an open standard released by Anthropic in November 2024 that lets AI agents interact with enterprise systems through structured, callable actions. It provides a consistent interface so agents can work across multiple platforms without custom integrations for each one.

Agents can discover your content model, search content using keyword or semantic queries, and create or update content through governed endpoints. Discover more about Brightspot’s MCP server here.

The Brightspot Toolkit is a browser extension that gives editorial, marketing, QA and development teams a shared window into your live site. You can inspect and edit pages, and audit SEO, accessibility and performance without leaving the browser. The latest Toolkit release introduces role-based views to show the panels most relevant to your work. With role-based views, an editor can quality-check content while a developer can use debugging tools. You can switch roles or customize which panels appear at any time.

The release is available to all new customers and as an upgrade for current customers. Contact us to request a demo.

Brightspot resources
Unlock tools and insights to enhance your Brightspot experience — click through to explore detailed documentation, the latest product guide and more CMS resources.
Whether you are creating content or configuring your Brightspot experience, we have documentation to help you.
For technical users, explore this guide to developing on and extending Brightspot CMS.
Dive into our resource hub for CMS insights, content trends, success stories, Brightspot updates and more.
Meet our team of experts and discover how to create and orchestrate content with speed & ease.