Leveraging multi-site capabilities to strengthen brand consistency and increase launch speed for the nation’s largest golf course operator.
The Challenge: In the midst of significant business growth, Billy Casper Golf (BCG) found themselves struggling to launch and maintain course sites fast enough. The process of designing and launching a new site for each golf course created significant overhead for BCG, eating into margins associated with course deals and making it more difficult to get clubs on board.
The Brightspot: Implementing Brightspot allowed BCG to consolidate systems and manage all web properties from a single authoring point—simplifying user management, improving the editorial experience, and streamlining website development. Project hightlights include:
- The ability to develop and launch beautiful new course sites in a matter of days instead of weeks or months.
- Website template options that can be offered to each golf course, allowing every managed club to choose from simpler website templates or more premium, feature-rich templates.
- A custom event-management and registration tool that integrates with the platform for the thousands of events hosted at BCG golf courses around the world.
With multi-site capabilities backed by a powerful content management engine, Brightspot enabled Billy Casper Golf to effectively scale their business, increase brand consistency, and maximize value for present and future clients.