Customer Success

Increasing launch speed for one of the nation’s largest golf course operators

Billy Casper CMS Platform

By the numbers

15
CMS platforms migrated onto one

120
Websites managed within one Brightspot CMS
350
Users within Brightspot
2.88M
Pieces of content stored within the CMS


The challenge

In the midst of significant business growth, Billy Casper Golf (BCG), one of the largest privately owned golf course management companies in the U.S., was struggling to launch and maintain course sites fast enough. The process of designing and launching a new site for each golf course created significant overhead for BCG, eating into margins associated with course deals and making it more difficult to get clubs on board.

The speed to market and the speed to launch just continues to get better and better with Brightspot, and we in turn, make that a part of our proposition. Where our competition might take months to launch a web presence, our partnership with the Brightspot team and the evolution of the platform allows us bring a new client onboard and launch a new experience in a matter of hours.
Kyle Ragsdale, Chief Marketing Officer, Billy Casper Golf


The Brightspot solution

Implementing the Brightspot Content Business Platform allowed BCG to consolidate systems and manage all web properties from a single authoring point, in turn simplifying user management, improving the editorial experience and streamlining website development.


Project highlights include

  • The ability to develop and launch beautiful new course sites in a matter of days instead of weeks or months.
  • Website options that allow every managed club to choose from simple website designs to more premium, feature-rich templates.
  • A custom event-management and registration tool that integrates with the platform to support the thousands of events hosted at BCG golf courses around the world.
Billy Casper Golf sites are powered by Brightspot
When they moved the sites over to the Brightspot Content Business Platform, Billy Casper was able to leverage its multisite capabilities, allowing them to strengthen brand consistency for more than 150 properties.
Brightspot's multisite capabilities are backed by a powerful content management engine
These two powerful features enabled Billy Casper Golf to effectively scale its business and maximize value for present and future clients.

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