A Brightspot Case Study

Leveraging Multi-Site Capabilities to Strengthen Brand Consistency

Billy Casper CMS Platform

Leveraging multi-site capabilities to strengthen brand consistency and increase launch speed for the nation’s largest golf course operator.

The Challenge: In the midst of significant business growth, Billy Casper Golf (BCG) found themselves struggling to launch and maintain course sites fast enough. The process of designing and launching a new site for each golf course created significant overhead for BCG, eating into margins associated with course deals and making it more difficult to get clubs on board.

Sports CMS Example

The Brightspot: Implementing Brightspot allowed BCG to consolidate systems and manage all web properties from a single authoring point—simplifying user management, improving the editorial experience, and streamlining website development. Project hightlights include:

  • The ability to develop and launch beautiful new course sites in a matter of days instead of weeks or months.
  • Website template options that can be offered to each golf course, allowing every managed club to choose from simpler website templates or more premium, feature-rich templates.
  • A custom event-management and registration tool that integrates with the platform for the thousands of events hosted at BCG golf courses around the world.
Sports CMS Software

With multi-site capabilities backed by a powerful content management engine, Brightspot enabled Billy Casper Golf to effectively scale their business, increase brand consistency, and maximize value for present and future clients.

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