Leveraging multisite capabilities to strengthen brand consistency for more than 150 properties.
The Challenge: In the midst of significant business growth, Billy Casper Golf (BCG), one of the largest privately owned golf course management companies in the U.S., was struggling to launch and maintain course sites fast enough. The process of designing and launching a new site for each golf course created significant overhead for BCG, eating into margins associated with course deals and making it more difficult to get clubs on board.
The speed to market and the speed to launch just continues to get better and better with Brightspot, and we in turn, make that a part of our proposition. Where our competition might take months to launch a web presence, our partnership with Perfect Sense and the evolution of Brightspot allows us bring a new client onboard and launch a new experience in a matter of hours.
The Brightspot Solution: Implementing the Brightspot CMS allowed BCG to consolidate systems and manage all web properties from a single authoring point, in turn simplifying user management, improving the editorial experience and streamlining website development. Project highlights include:
• The ability to develop and launch beautiful new course sites in a matter of days instead of weeks or months.
• Website options that allow every managed club to choose from simple website designs to more premium, feature-rich templates.
• A custom event-management and registration tool that integrates with the platform to support the thousands of events hosted at BCG golf courses around the world.
With multisite capabilities backed by a powerful content management engine, Brightspot enabled Billy Casper Golf to effectively scale its business, increase brand consistency and maximize value for present and future clients.