A Brightspot Case Study

Replatforming to Drive Rapid Digital Publishing and Personalization

Delivering real-time, subscription-based political news on a global scale.

The Challenge: With its sights set on global expansion, the team at POLITICO realized it was time to transition from an outdated, homegrown CMS to a modern content management platform. In order to improve editorial efficiency and better execute on its business strategy, POLITICO needed an extensible, multichannel, real-time publishing solution that would provide stakeholders—both journalists and developers alike—with the freedom to operate self-sufficiently.


The Brightspot Solution: Brightspot empowered the expansion of POLITICO’s coverage beyond Washington, D.C., to additional states and global markets across three sites: POLITICO, POLITICO PRO, and POLITICO Magazine. All of these enhanced sites are managed within one integrated editorial interface. Additional project highlights include:

  • A centralized content repository that provides enterprise-wide access and encourages the reuse and repurpose of shared content.
  • The ability to launch new page and site experiences quickly and easily without reliance on developers.
  • Subscription, license, and user management across POLITICO.com and POLITICO PRO within the sameCMS platformand SSO capabilities for users.
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Brightspot gives POLITICO the editorial freedom that fuels creativity and the competitive edge that feeds the business side of news media.

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Politico and Amazon Web Services (AWS)

Using AWS and the BEAM operations suite provides many benefits for Politico, including:

  • High availability using AWS storage, CDN and traffic-sensitive scaling capabilities.
  • Low latency delivery using a CDN to serve content, whether it's text or multi-media, closer to the consumer.
  • Rapid infrastructure change using BEAM and the AWS SDK to spin up new environments and expand or modify existing ones on the fly.
  • Safe installation of Brightspot updates with no downtime using a blue/green deployment model.
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