Customer Success

Replatforming to drive rapid digital publishing and personalization

By the numbers

26M
Average monthly visitors
190,000
Articles migrated
300+
Content publishers
50M
Page views on election night 2016


The challenge

With its sights set on global expansion, the team at POLITICO realized it was time to transition from an outdated, homegrown CMS to a modern content management platform. In order to improve editorial efficiency and better execute on its business strategy, POLITICO needed an extensible, multichannel, real-time publishing solution that would provide stakeholders—both journalists and developers alike—with the freedom to operate self-sufficiently.


The Brightspot solution

Brightspot empowered the expansion of POLITICO’s coverage beyond Washington, D.C., to additional states and global markets across three sites: POLITICO, POLITICO PRO, and POLITICO Magazine. All of these enhanced sites are managed within one integrated editorial interface.


Project highlights include

  • A centralized content repository that provides enterprise-wide access and encourages the reuse and repurpose of shared content.
  • The ability to launch new page and site experiences quickly and easily without reliance on developers.
  • Subscription, license, and user management across POLITICO.com and POLITICO PRO within the same CMS platform and SSO capabilities for users.
POLITICO is delivering real-time, subscription-based political news on a global scale
Brightspot gives POLITICO the editorial freedom that fuels creativity and the competitive edge that feeds the business side of news media.
Brightspot helps them report news across the globe with personalized, real-time capabilities
POLITICO has achieved its global ambition: deliver customized content, in real time, to every user on any device.

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All Brightspot Features

The Brightspot Content Business Platform is built by publishers and developers, and is designed to grow with your business.
A robust set of tools to manage sites, content, users and permissions, workflows, languages, and analytics.
Keyword-driven and comprehensive, filterable search and taxonomy features make folders a thing of the past.
Intuitive and designed for the work, including rich-text editing, embeds, plus collaboration features that make teamwork work.
Start publishing content rapidly thanks to built-in, extensible content types including text assets, media, pages and much more.
Drive deeper engagement and personalized experiences by leveraging authentication, profiling, segmentation and affinity features.
Built to be a bridge to your systems and all your data, start with one of the 70 plug-and-play integrations, or build any custom integration to meet your business needs.
Meet users where they are thanks to syndication and distribution tools like RSS, sitemaps, SEO tools, social publishing and translation support.
Front-end agnostic means content businesses can publish how they want - headless with GraphQL or decoupled - all from the same environment.
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