Politico logo
Customer Success
Case Studies

Replatforming to drive rapid digital publishing and personalization

With Brightspot, POLITICO has achieved its global ambition: deliver customized content, in real time, to every user on any device.

By the numbers

Average monthly visitors
Articles migrated
Content publishers
Page views on election night 2016

The POLITICO challenge

With its sights set on global expansion, the team at POLITICO realized it was time to transition from an outdated, homegrown CMS to a modern content management platform. In order to improve editorial efficiency and better execute on its business strategy, POLITICO needed an extensible, multichannel, real-time publishing solution that would provide stakeholders—both journalists and developers alike—with the freedom to operate self-sufficiently.

The Brightspot solution for POLITICO

Brightspot empowered the expansion of POLITICO’s coverage beyond Washington, D.C., to additional states and global markets across three sites: POLITICO, POLITICO PRO, and POLITICO Magazine. All of these enhanced sites are managed within one integrated editorial interface.

POLITICO project highlights include:

  • A centralized content repository that provides enterprise-wide access and encourages the reuse and repurpose of shared content.
  • The ability to launch new page and site experiences quickly and easily without reliance on developers.
  • Subscription, license, and user management across POLITICO.com and POLITICO PRO within the same CMS platform and SSO capabilities for users.
POLITICO is delivering real-time, subscription-based political news on a global scale
Brightspot gives POLITICO the editorial freedom that fuels creativity and the competitive edge that feeds the business side of news media.
Brightspot helps them report news across the globe with personalized, real-time capabilities
POLITICO has achieved its global ambition: deliver customized content, in real time, to every user on any device.
Demo request submitted!
We will be reaching out shortly to schedule some time and get a few more details to customize your demo.


More Brightspot customer success stories

March 18, 2021
Brightspot helps Euromoney’s B2B information division achieve speed, higher engagement and cost savings through consolidating properties on its enterprise CMS.
3 Min Read
February 01, 2021
Global trade association migrates five brands onto two sites in under four months with Brightspot
3 Min Read
January 14, 2021
Special Olympics and Brightspot recently launched multi-site websites for Special Olympics Tennessee and Special Olympics Virginia, equipping them with tools to restructure the information architecture to make it easier for athletes, caregivers, coaches, volunteers, and prospective donors to find the content they need.
3 Min Read

Move your business forward with Brightspot

Get the publishing speed you need with Brightspot. Book your personalized walk-through today!