Brightspot vs. Contentful
Contentful and Brightspot both offer headless content management solutions, but Brightspot combines the power of a Graph QL-powered headless offering and an enterprise-quality publishing experience.
6 ways Brightspot wins
Brightspot enables you to create, manage and launch content at scale with ease and flexibility. Here are 6 features that set Brightspot apart as a Contentful alternative.
With Brightspot, content teams gain instant access to an enterprise-grade CMS with a rich and intuitive experience tailored to how you work.
Contentful includes minimal out-of-the-box workflows with limited roles and customizations, all of which require developers to manage.
To help you launch digital experiences with ease and speed, Brightspot offers:
Contentful includes minimal out-of-the-box workflows with limited roles and customizations, all of which require developers to manage.
To help you launch digital experiences with ease and speed, Brightspot offers:
- Out-of-the-box authoring and editorial tools
- Dynamic rich-text editor and live preview
- Collaboration tools and workflows
2. Content flexibility
Brightspot offers 100s of content types to start from, and the ability to create an unlimited number of your own in a simple, editorial interface.
In comparison, Contentful’s developer-centric experience provides a number of APIs and SDKs allowing developers to get started creating quickly—but very little can be done by publishers or editors without considerable upfront development and integration.
Brightspot’s flexible workflows increase publishing efficiencies by:
In comparison, Contentful’s developer-centric experience provides a number of APIs and SDKs allowing developers to get started creating quickly—but very little can be done by publishers or editors without considerable upfront development and integration.
Brightspot’s flexible workflows increase publishing efficiencies by:
- Integrating into your existing workflows and tech
- Customization by users and team roles
- Advanced drag-and-drop workflows built for your teams
Brightspot allows your organization to implement a headless API-first approach. But that’s not the end of the story.
Go headless with one implementation, publish decoupled for another scenario, or do both. Brightspot’s flexible hybrid architecture supports you without limits.
The Contentful platform is a headless CMS built to enable development teams to create their own experiences. In an API-only environment, all functionality must first be modeled, created, and then integrated into your sites or apps by your development team.
Brightspot’s API-first implementation has all the benefits of an API-only one, ensuring that you always have the ability to:
Go headless with one implementation, publish decoupled for another scenario, or do both. Brightspot’s flexible hybrid architecture supports you without limits.
The Contentful platform is a headless CMS built to enable development teams to create their own experiences. In an API-only environment, all functionality must first be modeled, created, and then integrated into your sites or apps by your development team.
Brightspot’s API-first implementation has all the benefits of an API-only one, ensuring that you always have the ability to:
- Develop a custom front end
- Go headless, decoupled or hybrid
- Choose your approach by project
Brightspot’s suite of ready-to-launch and custom integrations make it easy to connect your essential tools into one content hub.
Third-party integrations for use cases across media, corporate communications, marketing and eCommerce come ready to launch or customize.
With Contentful, integrations are delivered as pre-written code examples that must be integrated into your front end experience(s) by your development team.
Brightspot’s integration suite includes:
Third-party integrations for use cases across media, corporate communications, marketing and eCommerce come ready to launch or customize.
With Contentful, integrations are delivered as pre-written code examples that must be integrated into your front end experience(s) by your development team.
Brightspot’s integration suite includes:
- Retail and e-commerce solutions, like Shopify
- Marketing and analytics tools, including Hubspot and GA4
- Translation and personalization tools, such as Lingotek
Deliver exceptional digital experiences on day one with Brightspot’s powerful no-code and low-code options.
Low-code customization options are almost limitless, even before bringing in development resources to get deep into the CSS and JavaScript layers.
Out-of-the-box APIs help Dev teams get started quickly on Contentful—but require tedious and repetitive CRUD to create and extend your experience(s).
For technical teams, the savings on Brightspot come from:
Low-code customization options are almost limitless, even before bringing in development resources to get deep into the CSS and JavaScript layers.
Out-of-the-box APIs help Dev teams get started quickly on Contentful—but require tedious and repetitive CRUD to create and extend your experience(s).
For technical teams, the savings on Brightspot come from:
- Reduced overhead for support and maintenance
- Less time learning proprietary APIs
- Expert in-house and partner migration and implementation teams
Brightspot will rapidly accelerate your time-to-market compared to similar offerings, like Contentful.
If you need more than front-end flexibility and want to:
If you need more than front-end flexibility and want to:
- Customize the back-end of your CMS experience
- Create custom third-party integrations
- Get support from a dedicated managed services team
The Constellation Research ShortList, an annual collection of preferred vendors across over 50 industries and services, named Brightspot in two of its categories: headless CMS and hybrid CMS.
