Amazon Translate and Brightspot: How it works
Amazon Translate is a text translation service that uses advanced machine-learning technologies to provide high-quality translation on demand. Publishers can use the tool to translate unstructured text documents, build multilingual user experiences in applications, analyze social media and news feeds in multiple languages. The service integrates with other AWS services, including: Amazon Comprehend to extract named entities, sentiment and key phrases from social media streams and other unstructured text; Amazon Transcribe to make subtitles and live captioning available in many languages; and Amazon Polly to speak translated content.
Amazon Translate and Brightspot: Use cases
- A U.S.-based international media outlet with a predominantly English-speaking staff receives source material in dozens of languages. Using Amazon Translate, reporters and editors are able to quickly and accurately convert a range of document formats into English to inform their coverage.
- A leading electronics manufacturer publishes its e-commerce website via Brightspot in multiple languages. With many of its product teams based in Asia, documentation often needs to be translated multiple times. Amazon Translate streamlines this process, enabling editors to quickly convert and publish descriptions to ensure consistency.
