Integration spotlight: Facebook

With more than 1 billion users worldwide, Facebook is the world’s largest social network. Unlike other online communication tools, Facebook enables users to share personal updates, photos, links and videos with many people at the same time, making it easy to connect and share with many family and friends via one channel.

Brightspot’s Facebook integration enables seamless rendering of Facebook posts embedded directly in the rich-text editor. Writers and editors can elevate their storytelling with enhancements that enrich the reader experience with the simple step of copying-and-pasting a link from Facebook.

Facebook and Brightspot: How it works

  • Insert a URL into the RTE and it will be rendered with data from the original Facebook source (i.e. image, headline with link, descriptions, like/dislike counts) rendered through a dynamic oEmbed requiring no additional formatting.

Facebook and Brightspot: Use cases

  • A news organization publishes breaking stories that include social posts from Facebook (and other platforms like Instagram and X) that deepen community commentary and social-media activity around the event.
  • A media company wants to elevate a brand announcement by including a feed of posts and images from event coverage that’s included on its official Facebook company page.

This integration empowers publishers to easily weave social-media content into their storytelling, ensuring a streamlined workflow and increased audience engagement — all from within Brightspot CMS.

Find out how to configure Brightspot to connect to your Facebook app and embed posts from Facebook (and Instagram) from directly within the rich-text editor.

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