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Integration spotlight: HubSpot

The Brightspot integration for HubSpot allows for customer information captured from Brightspot forms on your site or app to be submitted to your HubSpot account.

Image of HubSpot logo for software integration with Brightspot CMS

HubSpot is a cloud-based marketing, sales and customer relationship management (CRM) platform that helps companies attract visitors, foster audience connections and nurture leads. The all-in-one software solution helps you manage contacts, engage visitors with live chat and chatbots, add eye-catching forms to pages and create newsletters and email marketing campaigns.

With the HubSpot integration, publishers can seamlessly add existing HubSpot accounts, configure settings to import forms into Brightspot assets and receive corresponding reports.

HubSpot and Brightspot: How it works

Editors and CMS site admins can add existing HubSpot accounts to Brightspot. Once an account is added, editors may configure the HubSpot integration to import forms. When adding a HubSpot account, editors additionally may configure import settings. Visit our HubSpot integration guide to see how to configure and manage.

HubSpot and Brightspot: Use Cases

  • A car manufacturer has just released its 2023 hybrid SUV. To capitalize on a surge in web traffic sparked by a new TV ad, the company adds a chatbot to engage potential customers in real-time.
  • A mainstream newspaper has launched a new food section. To help drive repeat traffic and engagement, the publisher adds a pop-up window inviting readers to sign up for a weekly email newsletter featuring recipes from leading chefs. 
  • A public radio station kicks off its annual fundraising with an email marketing campaign targeting prior donors. Throughout the coming weeks, editors track the click-through and response rates via the HubSpot integration on Brightspot.
This integration allows for customer information captured from Brightspot forms on your site or app to be submitted to your HubSpot account.


Related resources

Salesforce Marketing Cloud Account Engagement, the CRM product more commonly recognized as Salesforce Pardot, is a marketing automation tool that helps marketers identify potential customers likely to convert and collaborate with sales teams for lead nurturing, deal closure and ROI optimization.
Sailthru is an email marketing and marketing automation solution that helps companies create personalized, visually stunning emails. Learn how to configure the Brightspot CMS integration for Sailthru here.
Deliver on your marketing and demand generation goals with an integration that brings your Marketo forms into Brightspot CMS for a fast, secure and consistent customer-acquisition experience.