HubSpot is a cloud-based marketing, sales and customer relationship management (CRM) platform that helps companies attract visitors, foster audience connections and nurture leads. The all-in-one software solution helps you manage contacts, engage visitors with live chat and chatbots, add eye-catching forms to pages and create newsletters and email marketing campaigns.
With the HubSpot integration, publishers can seamlessly add existing HubSpot accounts, configure settings to import forms into Brightspot assets and receive corresponding reports.
HubSpot and Brightspot: How it works
Editors and CMS site admins can add existing HubSpot accounts to Brightspot. Once an account is added, editors may configure the HubSpot integration to import forms. When adding a HubSpot account, editors additionally may configure import settings. Visit our HubSpot integration guide to see how to configure and manage.
HubSpot and Brightspot: Use cases
- A car manufacturer has just released its 2023 hybrid SUV. To capitalize on a surge in web traffic sparked by a new TV ad, the company adds a chatbot to engage potential customers in real-time.
- A mainstream newspaper has launched a new food section. To help drive repeat traffic and engagement, the publisher adds a pop-up window inviting readers to sign up for a weekly email newsletter featuring recipes from leading chefs.
- A public radio station kicks off its annual fundraising with an email marketing campaign targeting prior donors. Throughout the coming weeks, editors track the click-through and response rates via the HubSpot integration on Brightspot.
