Brightspot's integration with Sailthru allows for editorial control over how content appears in dynamic newsletters sent by Sailthru.
Sailthru and Brightspot: How it works
Sailthru is an email marketing and marketing automation solution that helps companies create personalized, visually stunning emails. Publishers can create messages that boost site traffic, build relationships and drive sales by using a code-free, drag-and-drop interface, or by easily porting content from in-house creative teams with HTML editing views. Sailthru supports email management, site personalization, mobile management and both predictive and retention-focused analytics.
The Brightspot integration with Sailthru cultivates mailing lists and uses those lists for newsletter distribution. Brightspot also integrates with Sailthru to provide access to its content library.
Sailthru and Brightspot: Use cases
- A leading news outlet pushes out a weekly e-newsletter to keep subscribers up to date on the week’s top headlines. Editors use the Sailthru integration to curate mailing lists in Brightspot, tailored by topic and reader interests.
- A mattress brand recently launched a new line of bedding, with a prominent presence on its e-commerce site. Editors were able to build a list of customers who previously purchased similar items via Brightspot.