How NBC Sports created a new content hub through innovative brand storytelling

Webinar details

intranet benefits icon
Who should join
Marketing, editorial, digital, and communications leads who are looking to tell their brand story
intranet benefits icon
Speakers
Sara Roy | Digital Partnership Project Manager, NBC Sports

Chris Hutson | Product Manager, Brightspot
brand storytelling

Are you looking to effectively tell the story of your brand? This requires maintaining narrative control over content, using metrics and engaging audiences exactly where they are. How can you overcome these challenges?

In April, NBC Sports was able to accomplish this when they launched a new content hub, “NBC Sports Athlete Direct.” This platform links college student-athletes and advertisers through a trusted marketplace, enabling the athletes to monetize their name, image and likeness.

Your organization will be able to stay ahead of the competition by getting the tools you need to drive your brand storytelling forward. How you connect with your audience is what makes your brand memorable and transforms them into ambassadors.

This is possible through a flexible CMS with key features and benefits like:

  • Ease of publishing 
  • Ability to integrate
  • Customizable content templates

Join us with NBC Sports to learn about their journey and how they created a content hub for student-athletes to have the access they need to maximize their potential.

Related Resources

Case studies
RealtyMogul revolutionizes real-estate investing by harnessing Brightspot's hybrid-headless flexibility
RealtyMogul, a peer-to-peer real estate investment platform, partnered with Brightspot to transform its digital platform. By leveraging Brightspot's out-of-the-box CMS features along with a custom headless solution for its real-estate investment opportunities, the company is today reaping the benefits of an agile, secure and scalable platform.
Case studies
How Thrivent Financial transformed its digital offering and content delivery with a decoupled CMS
Thrivent faced challenges with its various internally-developed content management systems, which prompted the adoption of a modern and secure CMS solution from Brightspot. The result? Better customer experiences, improved brand consistency, greater control over the organization's internal content processes, flexibility to publish without developer support—and more. Find out here how Brightspot helped the financial-services organization transform its digital approach.
Marketing insights
5 steps for developing a winning content marketing strategy
Want to build a killer content strategy for your business? Look no further than these five essential steps: figure out who your audience is, create content that they'll love, use the right tools, measure your success and then tweak your approach as needed. And if you want to make the process even smoother, consider using Brightspot CMS—it's a platform that can help you streamline your content and meet all of your marketing goals.

More webinars from Brightspot

Forrester Study promo graphic
Ensure your CMS technology is solving, not creating, content problems
What’s trending? Content trends to plan for in 2023
Brightspot GO integrations
Essential CMS integrations for great customer experiences
Brightspot at SO USA Games
How Special Olympics’ leverages the power of branded microsites to tell its story
See all webinars

Let us give you a demo

Hear how Brightspot can turn your digital strategy goals into a reality and see how the lives of your content creators and developers will be changed using our platform.

Request Demo