How NBC Sports created a new content hub through innovative brand storytelling
Chris Hutson | Product Manager, Brightspot
Are you looking to effectively tell the story of your brand? This requires maintaining narrative control over content, using metrics and engaging audiences exactly where they are. How can you overcome these challenges?
In April, NBC Sports was able to accomplish this when they launched a new content hub, “NBC Sports Athlete Direct.” This platform links college student-athletes and advertisers through a trusted marketplace, enabling the athletes to monetize their name, image and likeness.
Your organization will be able to stay ahead of the competition by getting the tools you need to drive your brand storytelling forward. How you connect with your audience is what makes your brand memorable and transforms them into ambassadors.
This is possible through a flexible CMS with key features and benefits like:
- Ease of publishing
- Ability to integrate
- Customizable content templates
Join us with NBC Sports to learn about their journey and how they created a content hub for student-athletes to have the access they need to maximize their potential.