Transform your digital content strategy to strengthen e-commerce
Digital transformation has been imperative for nearly every industry this year as organizations rapidly shift sales to primarily digital platforms. eCommerce has suddenly become a reality for many organizations and consumer expectations have evolved alongside this shift to expect content-rich, omnichannel experiences.
Justin Laurenzi from Mattress Firm and Jonathan Pytell from Sotheby’s join us to discuss their digital content transformation experiences and how they’ve worked to seamlessly interweave content with commerce throughout the customer journey.
In this on-demand webinar you'll learn:
- The evolution of customers’ discovery journey and the role content plays in driving action from audiences
- Tactics for building the right architecture for your tech stack between content production and e-commerce
- How to create real-time custom workflows around your unique business
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Held in February in Austin, Texas, Constellation Research’s Ambient Experience Summit (AXS) assembled an international set of content and marketing executives, including Brightspot’s Chief Marketing Officer, Adri Nowell. Read on to discover some of the highlights from this year's AXS gathering.
