Transform your digital content strategy to strengthen e-commerce

Digital transformation has been imperative for nearly every industry this year as organizations rapidly shift sales to primarily digital platforms. eCommerce has suddenly become a reality for many organizations and consumer expectations have evolved alongside this shift to expect content-rich, omnichannel experiences.
Justin Laurenzi from Mattress Firm and Jonathan Pytell from Sotheby’s join us to discuss their digital content transformation experiences and how they’ve worked to seamlessly interweave content with commerce throughout the customer journey.
In this on-demand webinar you'll learn:
- The evolution of customers’ discovery journey and the role content plays in driving action from audiences
- Tactics for building the right architecture for your tech stack between content production and e-commerce
- How to create real-time custom workflows around your unique business
Featured Speakers

Jonathan Pytell
VP, Digital Product Development
Sotheby's
Sotheby's

Justin Laurenzi
Director, Digital Product & eCommerce
Mattress Firm
Mattress Firm

David Gang
CEO & Co-founder
Brightspot
Brightspot
Watch On-Demand Now
Related resources
NBC Sports: Digital coverage for every swing across Golf Channel, the PGA Championship and Ryder Cup
NBC Sports relies on Brightspot to power digital coverage for its Golf Channel as well as exclusive digital rights for the PGA Championship and biannual Ryder Cup.
Following its acquisition by Amazon, Whole Foods delivered on its brand promise with an engaging content-as-commerce approach built on a new API-powered headless CMS platform.
Boston-based Wayfair needed a way to standardize its content output to improve brand consistency and better tell the stories behind the billion-dollar e-commerce business. Brightspot was the solution Wayfair selected to unify global operations on a unified and secure content platform.