Content trends to plan for in 2023
Danielle Feldman | Executive Director of Product Management, POLITICO
Julie Norquist Roy | CMO and Independent Board Advisor
Stephen Zorio | Editor, Amazon Science
As with previous years, the focus remains on delivering exceptional customer experiences across channels and devices. But the pressure remains to do more with less—and do it faster and more effectively.
Technology is helping deliver better, more personalized experiences at the touchpoints where audiences are seeking their information—whether that’s audio, social media or voice-activated search, for example. But complicated workflows and media assets and resources spread across different platforms make it increasingly difficult for publishers to stay nimble.
The ongoing imperative is to focus on customer experience and foster authentic conversation to build trust and lasting relationships. But how does that translate for content teams stretched for time and money? Organizations are focused on the best solutions to drive digital transformation, but what are the right approaches, tools and features to justify the investment in an uncertain economic climate?
To help answer these and other questions, we’re bringing industry experts to share their predictions for the year ahead and the trends that will deliver the best possible customer outcomes in 2023.
Join us for insights into:
- What have we learned from 2022?
- What trends will dominate content experiences in 2023?
- What are the most vexing publishing pain points and how to solve them?