B2B marketers are tasked with moving their target audiences through the buyers’ journey by reaching and influencing them with meaningful content across a variety of channels. Being able to effectively and efficiently communicate to various audiences with unique needs can be challenging. Brightspot offers a solution developed specifically to support B2B marketers with everything they need to reach their buyers at the right time and with the right message, is here to help.
What is Brightspot?
For companies that are looking to transform fast, Brightspot allows companies—regardless of size or technical expertise—to launch their own fully functional digital experiences at astonishing speed, with no limits to future enhancements or integrations.
How can Brightspot help B2B marketing organizations?
B2B organizations and publishers leverage content across their websites and other channels to market their solutions.
A key opportunity with content for B2B marketers is to bring their website, microsites and outbound content like email within the same CMS platform and workflows; integrate the acquisition and management of leads across all of these channels with the execution of outbound campaigns (emails, events) targeted at specific lead segments; and appropriately gate access to content based on lead scoring.
Brightspot benefits for B2B marketing
Brightspot accelerates digital marketing efforts, allowing B2B marketers to focus on the "next big thing" for their buyers rather than nuances in processes and workflows.
The ability to do things like curate marketing newsletters within the CMS, seamlessly build out landing pages with lead-capture capabilities and easily offer premium sponsored content provides B2B companies with the publishing power they need to get information about their solutions into the hands of the right audiences and customers.