Customer-facing digital newsroom
Brand promotion
Investor relations
Blogs
Corporate initiatives
Product & service promotion
Trusted by leading global brands
Real outcomes for customers
25%
YoY revenue increase
72%
increase in session duration
<30
days to launch new newsroom
>115%
growth in website traffic
Nearly ten years ago, Walmart embraced the opportunity to revamp its brand-storytelling approach—to tell stories that would engage, impact and influence their target audience and ultimately create a stronger bond between them and the brand.
FedEx is no stranger to solving—and transforming—massive logistical challenges across its global operations. Learn how Brightspot’s out-of-the-box CMS publishing tools transformed FedEx's ability to communicate with audiences around the world via its redesigned newsroom.
DispatchHealth was well on the way to achieving its aim of building the world’s largest tech-enabled in-home care system with a presence in 55 U.S. locations and half a million patients on its books. The company’s expansion meant its initial WordPress website had just stopped making sense.
Special Olympics wanted to improve their website experience, streamline publishing processes and increase fundraising results. Now, with Brightspot CMS powering its websites, the organization is able to quickly and easily share content that creates deep and lasting emotional connections with their athletes, donors and fans.
Stuck with the limitations of a one-dimensional WordPress solution, Marriott International turned to Brightspot to invigorate corporate storytelling across its portfolio of 30 brands and more than 8,000 hotel properties around the world.
By leveraging Brightspot's out-of-the-box CMS features along with a custom headless solution for its real-estate investment opportunities, RealtyMogul is reaping the benefits of an agile, secure and scalable platform.
Following its acquisition by Amazon, Whole Foods delivered on its brand promise with an engaging content-as-commerce approach built on a new API-powered headless CMS platform.
NBC Sports Athlete Direct creates opportunities for young student athletes with a publisher-focused approach to its new content hub—launched in just five weeks on Brightspot.
Thrivent faced challenges with its various internally-developed content management systems, which prompted the adoption of a modern and secure CMS solution from Brightspot.
The Brightspot team made the daunting task of launching a new site in just two months possible with their can-do approach and a well-oiled, organized approach. They are amazingly responsive and a pleasure to work with.
Creative Director
Turn first-time visitors into lifetime fans with impactful digital experiences
Elevate your brand through a CMS with features that help you garner customer loyalty and drive action from your site visitors.
Collaboration tools
Take content collaboration to the next level with planning tools that track every step of the editorial process—from idea to publish.
Customizable content templates
Leverage flexible templates and modules that increase social sharing, optimize content ROI and deepen your brand impact.
Digital asset management
Find, organize and manage all of your digital assets in one central location, making tracking and execution a breeze.
Integrated search
Search from anywhere in the CMS to locate content like videos and images that are housed both in and out of the Brightspot platform.
Integrations
Integrate seamlessly with third-party services that feed existing workflows and drive interoperability across your tech stack.
Personalization
Reach global audiences with the right messaging, including device-based segmentation and robust translation tools.
More marketing & corporate resources
We recently had a chat with Christine Medina, Ad Council’s VP of Digital Product, about how they leverage microsites to draw attention and action to the various public service campaigns they run. With dozens of active campaigns, ensuring a smooth process is essential to them.
Want to build a killer content strategy for your business? Look no further than these five essential steps: figure out who your audience is, create content that they'll love, use the right tools, measure your success and then tweak your approach as needed. And if you want to make the process even smoother, consider using Brightspot CMS—it's a platform that can help you streamline your content and meet all of your marketing goals.
Rebranding your website can be an overwhelming task with many different moving parts. Learn from Special Olympic's website rebranding experience and 5 key takeaways to think about before starting your own project.
More Brightspot use cases
CMS use cases
CMS use cases
CMS use cases
CMS use cases