CMS for marketing & corporate

Connect with audiences worldwide in a more authentic way with content that captures the heart and soul of your company.

Generate marketing qualified leads efficiently with a content management system that has an intuitive user interface, simple enough for anyone to use with as much or as little developer support you’d like.
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Customer-facing digital newsroom
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Brand promotion
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Investor relations
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Corporate initiatives
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Product & service promotion

Trusted by leading global brands

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Real outcomes for customers

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YoY revenue increase
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increase in session duration
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days to launch new newsroom
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growth in website traffic
Nearly ten years ago, Walmart embraced the opportunity to revamp its brand-storytelling approach—to tell stories that would engage, impact and influence their target audience and ultimately create a stronger bond between them and the brand.
FedEx is no stranger to solving—and transforming—massive logistical challenges across its global operations. Learn how Brightspot’s out-of-the-box CMS publishing tools transformed FedEx's ability to communicate with audiences around the world via its redesigned newsroom.
DispatchHealth was well on the way to achieving its aim of building the world’s largest tech-enabled in-home care system with a presence in 55 U.S. locations and half a million patients on its books. The company’s expansion meant its initial WordPress website had just stopped making sense.
Special Olympics wanted to improve their website experience, streamline publishing processes and increase fundraising results. Now, with Brightspot CMS powering its websites, the organization is able to quickly and easily share content that creates deep and lasting emotional connections with their athletes, donors and fans.
Stuck with the limitations of a one-dimensional WordPress solution, Marriott International turned to Brightspot to invigorate corporate storytelling across its portfolio of 30 brands and more than 8,000 hotel properties around the world.
By leveraging Brightspot's out-of-the-box CMS features along with a custom headless solution for its real-estate investment opportunities, RealtyMogul is reaping the benefits of an agile, secure and scalable platform.
Following its acquisition by Amazon, Whole Foods delivered on its brand promise with an engaging content-as-commerce approach built on a new API-powered headless CMS platform.
NBC Sports Athlete Direct creates opportunities for young student athletes with a publisher-focused approach to its new content hub—launched in just five weeks on Brightspot.
The Brightspot team made the daunting task of launching a new site in just two months possible with their can-do approach and a well-oiled, organized approach. They are amazingly responsive and a pleasure to work with.
Creative Director
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Turn first-time visitors into lifetime fans with impactful digital experiences

Elevate your brand through a CMS with features that help you garner customer loyalty and drive action from your site visitors.
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Collaboration tools
Take content collaboration to the next level with planning tools that track every step of the editorial process—from idea to publish.
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Customizable content templates
Leverage flexible templates and modules that increase social sharing, optimize content ROI and deepen your brand impact.
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Digital asset management
Find, organize and manage all of your digital assets in one central location, making tracking and execution a breeze.
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Integrated search
Search from anywhere in the CMS to locate content like videos and images that are housed both in and out of the Brightspot platform.
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Integrate seamlessly with third-party services that feed existing workflows and drive interoperability across your tech stack.
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Reach global audiences with the right messaging, including device-based segmentation and robust translation tools.

More marketing & corporate resources

We recently had a chat with Christine Medina, Ad Council’s VP of Digital Product, about how they leverage microsites to draw attention and action to the various public service campaigns they run. With dozens of active campaigns, ensuring a smooth process is essential to them.
Brightspot recently had the opportunity to attend Content Marketing World. Here's our wrap-up of the three-day event, which covered topics including AI, content orchestration and workflows, brand storytelling and more.
Discover how Walmart, Whole Foods, Wayfair and other leading retailers are using content management systems (CMS) to streamline operations, create compelling content and build long-term customer relationships. Learn how you can drive your own retail digital transformation with the right CMS platform.

More Brightspot use cases

CMS use cases
Drive revenue growth with a commerce platform that treats each of your products as content.
CMS use cases
Manage every site in your portfolio in a single instance and publish to multiple languages with our translation tools.
CMS use cases
Communicate effectively with your most important audience—your employees—using the same set of tools on which publishers rely to build trust with their readers.
Use cases
Reach audiences across your digital and print portfolio with a CMS platform that’s been built by publishers, for publishers.

Let us give you a demo

Hear how Brightspot can turn your digital strategy goals into a reality and see how the lives of your content creators and developers will be changed using our platform.

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