Brightspot Illuminate
Bright ideas. Bold moves. Built to scale.
What: Brightspot’s 2025 User Conference
When: September 23–24, 2025
Where: Virtual over two dynamic half-days
This is your moment to pause, recharge and rethink what’s possible. In two thoughtfully planned out days, we’ll explore the bold strategies and subtle shifts helping teams work smarter, move faster and lead with clarity in a world that’s always changing.
Inspiration comes best from those who’ve been there. Learn from peers, pioneers, and partners solving the same challenges you face every day.
Two days. Big reveals. Smart strategies. Real stories.
Each half-day is packed with inspiration, insights and ideas you can actually use.
Join the Zoom and get started for day one!
Get a first look at the newest Brightspot capabilities launching this fall — from fast, approachable experimentation to a redesigned UI and smarter, AI-powered workflows. You’ll see how we’re building tools that give teams more speed, simplicity and impact in their day-to-day work. Then, peek ahead at our 2026 roadmap as we share how Brightspot is shaping the future of content with innovations that turn complexity into clarity and ideas into outcomes.
Hear how Brightspot customers, partners and our own marketing team are already putting the fall release into action. Special Olympics, Bridgenext and Brightspot Marketing will share real stories of moving faster, working smarter and orchestrating complexity with ease — all powered by Brightspot’s newest capabilities.
Brand isn’t just marketing — it’s the soul of your business. From product to content to customer service, every touchpoint shapes how people feel, and those feelings drive behavior. In this session, brand expert Deb Gabor shows how to treat brand as your strategic operating system — the key to smarter decisions, better content and creating “irrational loyalty” in an AI-saturated world.
Security isn’t a feature — it’s the foundation. In this session, Brightspot’s Head of Security, David Habib, shares why modern CMS security must go beyond check-the-box compliance to proactively defend against evolving threats. From zero-trust principles to secure-by-default workflows, learn how Brightspot can help teams reduce risk, simplify governance and deliver peace of mind. Whether you’re a developer, marketer or knowledge manager, this session will help you rethink your role in securing the digital experience.
Search is no longer the only gateway to your content. With AI reshaping what gets discovered in Google and surfaced in large language models, the rules of visibility are being rewritten. In this session, we’ll unpack how discoverability is evolving, what it means for content strategy and how Brightspot can help you stay ahead in a world where AI decides what gets seen.
As digital content collides with new monetization models and AI disruption, enterprises face a defining moment: give content away to expand reach, or charge to protect value. In this panel, our panelists will unpack how large organizations are rethinking content monetization strategies, which models are winning in today’s market, and how AI is reshaping the balance between free and paid experiences.
Wrap up and preview the agenda for day two!
This interactive session is designed for technical leaders and practitioners who want to experience Brightspot’s capabilities firsthand. Attendees will get hands-on with real workflows — spinning up a Docker environment, exploring headless implementation options and testing new features that simplify development and integration.
We’ll highlight recent improvements, including documentation upgrades and showcase the “art of the possible” for product and engineering teams.
Expect practical takeaways, real-time demos and a few “aha” moments that show how Brightspot accelerates technical work and reduces complexity.
AI is here — and it’s ready to make everyday work faster, simpler and more impactful. In this Lunch & Learn, we’ll showcase Brightspot’s newest AI capabilities through live demos, from creating first drafts and headlines with Create with AI, to uncovering insights with Ask AI and to maintaining oversight with AI Guardrails & Audit Dashboards, to automating processes with AI Workflows. Expect a practical deep dive that builds on day one’s showcase and shows how these features save time, reduce manual effort and empower teams to focus on high-value work.
Knowledge management is being transformed by AI. In this session, leaders from Barbour and Stride share how they’re advancing knowledge management with Brightspot — simplifying complex systems, enabling smarter content delivery and leveraging AI to orchestrate knowledge at scale. You’ll leave with practical lessons, real-world use cases and a forward look at how AI is powering the next wave of KM innovation.
When every moment counts, how do you capture the action and keep fans hooked in real time? Join the PGA of America to see how they use Brightspot as their all-in-one content hub to cover live events at scale — from short-form clips to full broadcast highlights. Discover how the team balances speed, scale and storytelling excellence while integrating gamification, mobile-first features and live updates to deliver dynamic fan experiences everywhere, on any screen.
Let’s wrap Illuminate on a high note! We’ll celebrate the Brightspot community with the Aha Awards — spotlighting standout users driving real impact — then share what’s ahead along with key takeaways for all attendees. And don’t miss the raffle prize to close the event with a win!