Brightspot Illuminate

Join us as our CEO, Raleigh McClayton, dives into the current state of digital content and Brightspot’s vision forward.

Get a first look at the newest Brightspot capabilities launching this fall — from fast, approachable experimentation to a redesigned UI and smarter, AI-powered workflows. You’ll see how we’re building tools that give teams more speed, simplicity and impact in their day-to-day work. Then, peek ahead at our 2026 roadmap as we share how Brightspot is shaping the future of content with innovations that turn complexity into clarity and ideas into outcomes.

Hear how Brightspot customers, partners and our own marketing team are already putting the fall release into action. Special Olympics, Bridgenext and Brightspot Marketing will share real stories of moving faster, working smarter and orchestrating complexity with ease — all powered by Brightspot’s newest capabilities.

Brand isn’t just marketing — it’s the soul of your business. From product to content to customer service, every touchpoint shapes how people feel, and those feelings drive behavior. In this session, influencer, branding expert and best selling author Deb Gabor shows how to treat brand as your strategic operating system — the key to smarter decisions, better content and creating “irrational loyalty” in an AI-saturated world.

Search is no longer the only gateway to your content. With AI reshaping what gets discovered in Google and surfaced in large language models, the rules of visibility are being rewritten. In this session, we’ll unpack how discoverability is evolving, what it means for content strategy and how Brightspot can help you stay ahead in a world where AI decides what gets seen.

As digital content collides with new monetization models and AI disruption, enterprises face a defining moment: give content away to expand reach, or charge to protect value. In this panel, our panelists will unpack how large organizations are rethinking content monetization strategies, which models are winning in today’s market, and how AI is reshaping the balance between free and paid experiences.

Watch a Brightspot expert build and launch a fully headless site live, with real-time demos, Docker setup and implementation tips. Designed for technical leaders and developers, this session delivers practical takeaways, highlights new documentation upgrades and shows how Brightspot speeds development and simplifies integrations.

A conversational, fan-favorite podcast-style session showing how Brightspot AI helps teams create, govern, deliver, and learn. Bite-sized demos highlight powerful features like author personas, brand guidelines, and AI guardrails — all designed to keep content on-brand, automated, and fast.

A straightforward but engaging look at why security is the foundation, not just a feature. Brightspot’s ultimate security subject matter expert shares how zero-trust principles and secure-by-default workflows help teams lower risk, streamline governance and safeguard content across roles.

Knowledge management is being transformed by AI. In this session, leaders from Barbour and Stride share how they’re advancing knowledge management with Brightspot — simplifying complex systems, enabling smarter content delivery and leveraging AI to orchestrate knowledge at scale. You’ll leave with practical lessons, real-world use cases and a forward look at how AI is powering the next wave of KM innovation.

When every moment counts, how do you capture the action and keep fans hooked in real time? Join the PGA of America to see how they use Brightspot as their all-in-one content hub to cover live events at scale — from short-form clips to full broadcast highlights. Discover how the team balances speed, scale and storytelling excellence while integrating gamification, mobile-first features and live updates to deliver dynamic fan experiences everywhere, on any screen.

Let’s wrap Illuminate on a high note! We’ll celebrate the Brightspot community with the Aha Awards — spotlighting standout users driving real impact — then share what’s ahead along with key takeaways for all attendees. And don’t miss the raffle prize to close the event with a win!