Built for speed.
Designed for marketers.
Brightspot at Digital Marketing World Forum
June 24-25, 2025 | Olympia, London
Raleigh McClayton, Brightspot’s CEO, brings over a decade of leadership in B2B and B2C technology, most recently driving growth at ArrowStream before its 2022 acquisition.
Chief Executive Officer
Will Chu
Senior Vice President, Customer Engagement & Product Delivery
Glenn Facey
Senior Vice President, Strategic Accounts
Tiho Cheresharski
Director, Solutions Engineering
John Peterson
Account Executive
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Session details
AI is transforming the creative process while balancing AI innovation with authenticity and transparency. In this session, a panel of experts discussed how AI tools can be leveraged to improve audience engagement and campaign outcomes.
Panelists
Moderator: Andrew Canter, Branded Content Marketing Association
Will Chu, Brightspot
Pascal Hetzscholdt, Wiley
Mike Dzierza, Generate Studios
Ishaan Kaul, Reckitt
Sandra McDill, Haleon
Panelists
Moderator: Andrew Canter, Branded Content Marketing Association
Will Chu, Brightspot
Pascal Hetzscholdt, Wiley
Mike Dzierza, Generate Studios
Ishaan Kaul, Reckitt
Sandra McDill, Haleon
Will Chu
Senior Vice President, Customer Engagement & Product Delivery
When
June 25, 2025
Deep-dive into how Whole Foods made an important branding pivot after being acquired by Amazon. Its headless CMS solution helps the retailer scale brand storytelling to engage its employees and customers.
Consistent, controlled and scalable content management
Brightspot empowers teams to deliver high-quality content experiences that engage diverse global audiences.
Unify your brand voice
Drive consistency across all platforms and channels, building brand awareness, creating trust and delivering results.
Allow teams to move quickly
Streamlined workflows and intuitive interfaces allow users to quickly create, update and publish high-quality content without relying on IT.
Maximize reach and impact
Analytics and AI-powered tools provide actionable insights to deepen audience engagement, helping teams refine messages that work.
Talk to an expert
Ready to discover what’s possible with Brightspot CMS? Look no further. Get started today by scheduling a discussion with our experts.
✔️ See why Brightspot is the top CMS to deliver content at scale
✔️ Discover how to create, edit and launch content with speed and ease
✔️ Meet our team of experts here to support you each step of the way