Join us at Digital Marketing World Forum
Built for speed. Designed for marketers.
Visit us at our booth to see Brightspot in action.
June 24-25, 2025 | Booth 137 | Olympia, London
Raleigh McClayton, Brightspot’s CEO, brings over a decade of leadership in B2B and B2C technology, most recently driving growth at ArrowStream before its 2022 acquisition.
Chief Executive Officer

Will Chu
Senior Vice President, Customer Engagement & Product Delivery

Glenn Facey
Senior Vice President, Strategic Accounts

Tiho Cheresharski
Director, Solutions Engineering

John Peterson
Account Executive
Join the conversation
Gain valuable insights and actionable solutions to enhance your marketing strategy in this engaging panel featuring Will Chu, SVP, Customer Engagement & Product Delivery at Brightspot.
Session details
Discuss how AI is transforming the creative process while balancing AI innovation with authenticity and transparency. Learn how AI tools can be leveraged to improve audience engagement and campaign outcomes.
Panelists
Moderator: Andrew Canter, Branded Content Marketing Association
Will Chu, Brightspot
Pascal Hetzscholdt, Wiley
Mike Dzierza, Generate Studios
Ishaan Kaul, Reckitt
Sandra McDill, Haleon
Panelists
Moderator: Andrew Canter, Branded Content Marketing Association
Will Chu, Brightspot
Pascal Hetzscholdt, Wiley
Mike Dzierza, Generate Studios
Ishaan Kaul, Reckitt
Sandra McDill, Haleon

Will Chu
Senior Vice President, Customer Engagement & Product Delivery
When
June 25, 2:15 pm
Deep-dive into how Whole Foods made an important branding pivot after being acquired by Amazon. Its headless CMS solution helps the retailer scale brand storytelling to engage its employees and customers.

Consistent, controlled and scalable content management
Brightspot empowers teams to deliver high-quality content experiences that engage diverse global audiences.
Unify your brand voice
Drive consistency across all platforms and channels, building brand awareness, creating trust and delivering results.
Allow teams to move quickly
Streamlined workflows and intuitive interfaces allow users to quickly create, update and publish high-quality content without relying on IT.
Maximize reach and impact
Analytics and AI-powered tools provide actionable insights to deepen audience engagement, helping teams refine messages that work.
Talk to an expert
Ready to discover what’s possible with Brightspot CMS? Look no further. Get started today by scheduling a discussion with our experts.
✔️ See why Brightspot is the top CMS to deliver content at scale
✔️ Discover how to create, edit and launch content with speed and ease
✔️ Meet our team of experts here to support you each step of the way