Many companies believe the effort to migrate to a new content management system will not yield a positive ROI. However, this short-sighted misconception has saddled marketing, corporate communications and other critical content creators with antiquated platforms that make content delivery longer, more expensive and less efficient.
Legacy systems can hurt businesses because they diminish content value, are riddled with hidden costs and aren't flexible. Find out more about these challenges and how you can overcome them below.
Legacy CMSs diminish content value
According to Gartner, 7.4% of marketing budgets were allocated to content creation in 2017. To make the most of this investment, companies must develop, edit and publish content quickly—especially in industries such as media, where sharing content at breakneck speeds is the status quo. Any delays in publication dramatically decrease the value of the marketing budget spent on developing quality, timely content.
Unfortunately, legacy CMS platforms often prevent companies from streamlining their content creation and distribution process. These outdated systems are code heavy and require extensive IT resources for even the simplest of updates. Content developers are always being stalled or interrupted and the constant trickle down prevents IT from tackling more substantive problems, causing unnecessary frustration and bottlenecks.
Legacy systems are riddled with hidden costs
According to IDC, more than 75% of most IT budgets are geared toward simply maintaining existing CMSs. When it comes to expenses like leveraging external consultants, ascertaining the hard costs are simple. Internal resources, however, are different.
The responsibilities of any IT department extend well beyond a CMS, so putting 75% of its time into the maintenance of a system distracts them from other core projects. According to the IDC estimates, companies spending as little as $500,000 on IT each year would spend $350,000 of their budget on system maintenance.
Take the state of Georgia, for example. When the Peach State decided to kick its legacy platform to the curb, it projected it would save over $5 million in five years.
Legacy systems are not flexible
Many legacy CMS systems were designed before the concept of microservices entered the popular lexicon. Not only are these outdated platforms difficult to use, but they also make delivering across channels complicated. The combination of an unempowered content team with inefficient processes halts the creative process, delays relevant content from being published, and results in an inferior cross-channel experience for consumers.
Modern solutions, on the other hand, streamline the publication and distribution process and leverage APIs and native connections to integrate seamlessly into an organization's current martech stack. Changes can be made quickly and easily without requiring a development background. In addition, an intuitive back-end experience and native omnichannel capabilities make content simple to create, optimize and distribute.
A modern business requires a modern CMS
Justifying a legacy CMS replacement can be difficult. There is not always a clean ROI model that shows exclusively in dollars and cents that the upgrade is financially responsible. This is especially true in an environment where many market leaders charge millions of dollars in implementation fees. However, newer market entrants—such as Brightspot—have bucked the system by providing faster, more cost-effective solutions.
Bottom line: The efficiency of modern CMS options, coupled with the fact that you no longer have to pay a premium to get the technology you need, means the business benefits associated with replatforming are substantial.
Overall, a modern CMS empowers efficient operations by leveraging:
- Lean architecture with an ultra-modern codebase
- Unified search that makes it easy to find anything, anywhere
- Front-end freedom of choice (aka headless and decoupled)
- Rich text editing with word processing-like functionality and customizable workflows
- Native multichannel publishing
- Lightweight API-centric integrations
- Built-in digital asset management, personalization capabilities and video
- The ability to take you from handshake to go-live in 90 days or less
With many choices available, selecting the right CMS can be confusing. Understanding your business needs, evaluating several offerings and doing a thorough evaluation will help reduce the number of options while ensuring you select the right vendor.