Brand Storytelling

See how Brightspot’s content business platform can facilitate brand storytelling by engaging your audiences and turning them into advocates for your brand.


As content has become an essential element of the customer journey, every business is becoming a content business to compete in the digital world. We’re bringing together a panel of industry leaders to share content marketing trends, how they’re preparing for the year ahead, predictions for 2021 and how businesses should look to incorporate them.
By Brightspot Staff
February 15, 2021
Omnichannel marketing is a practice that aligns content delivery across marketing channels—both online and offline—to provide a seamless, consistent experience. Here's what marketers need to know to get it right.
4 Min Read
By Brightspot Staff
February 05, 2021
The world has entered a new digital era accelerated by COVID-19. Brands and vendors have had to adapt. Yet, despite the economic challenges of the pandemic, companies everywhere have continued to invest in digital to maintain growth and prepare for a return to normalcy.
3 Min Read
January 25, 2021
During our first webinar of the year, Content Publishing Trends in 2021 and Beyond, we invited a panel of industry leaders to share their perspectives on content marketing trends, how they’re preparing for the year ahead, and predictions for 2021. Read more about their insights here.
4 Min Read
By Brightspot Staff
December 02, 2020
Effective digital storytelling is a must for brands seeking to connect with their customers no matter the device, medium and global or local context.
3 Min Read
By Brightspot Staff
November 02, 2020
Storytelling has become a buzzword in recent years, especially as it relates to brand marketing. Companies can no longer rely mainly on press releases, ads and media coverage to tell their narratives and establish trust with audiences. These mediums do part of the work to get messages out to market, but alone they don’t create moments of connection with consumers the way storytelling can.
6 Min Read
Jenny Sylvers
By Jenny Sylvers
October 21, 2020
Creating a seamless customer journey, making every touchpoint and every user experience flawless, is the key to generating recurring sales. From the website to the brick and mortar store to the mobile app, every channel is an opportunity to create memorable, lasting experiences for consumers.
5 Min Read
August 13, 2020
Digital content governance is the system or set of guidelines for how content gets created and published. From the chief product officer to the managing editor, digital and editorial leads alike can benefit from strong content governance through a unified content management system (CMS).
3 Min Read
By Brightspot Staff
August 11, 2020
Find out how Walmart uses horizontal storytelling to connect with their audience and instill belief in the brand.
5 Min Read
By Brightspot Staff
August 06, 2020
Connect with audiences worldwide in a more authentic way. Create blogs, sustainability reports and capture the heart and soul of the company through storytelling with images and multimedia.
2 Min Read
Jenny Sylvers
By Jenny Sylvers
May 11, 2020
Rebranding your website can be an overwhelming task with many different moving parts. Learn from Special Olympic's website rebranding experience and 5 key takeaways to think about before starting your own project.
6 Min Read
Jenny Sylvers
By Jenny Sylvers
April 16, 2020
We recently had a chat with Christine Medina, Ad Council’s VP of Digital Product, about how they leverage microsites to draw attention and action to the various public service campaigns they run. With dozens of active campaigns, ensuring a smooth process is essential to them.
5 Min Read
By Brightspot Staff
January 31, 2020
Your intranet should be the primary touchpoint you have with your most critical stakeholders: your employees. Whether you’re starting from scratch or overhauling an outdated system, here are the specific features that will empower you to create a best-in-class intranet.
5 Min Read

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