Brand Storytelling

See how Brightspot’s content business platform can facilitate brand storytelling by engaging your audiences and turning them into advocates for your brand.

Content Publishing Trends in 2021 and Beyond

As content has become an essential element of the customer journey, every business is becoming a content business to compete in the digital world. We’re bringing together a panel of industry leaders to share content marketing trends, how they’re preparing for the year ahead, predictions for 2021 and how businesses should look to incorporate them.
By  Brightspot Staff
December 02, 2020
Effective digital storytelling is a must for brands seeking to connect with their customers no matter the device, medium and global or local context.
3 Min Read
By  Brightspot Staff
November 02, 2020
Storytelling has become a buzzword in recent years, especially as it relates to brand marketing. Companies can no longer rely mainly on press releases, ads and media coverage to tell their narratives and establish trust with audiences. These mediums do part of the work to get messages out to market, but alone they don’t create moments of connection with consumers the way storytelling can.
6 Min Read
Jenny Sylvers
By  Jenny Sylvers
October 21, 2020
Creating a seamless customer journey, making every touchpoint and every user experience flawless, is the key to generating recurring sales. From the website to the brick and mortar store to the mobile app, every channel is an opportunity to create memorable, lasting experiences for consumers.
5 Min Read
August 13, 2020
Digital content governance is the system or set of guidelines for how content gets created and published. From the chief product officer to the managing editor, digital and editorial leads alike can benefit from strong content governance through a unified content management system (CMS).
3 Min Read
By  Brightspot Staff
August 11, 2020
Find out how Walmart uses horizontal storytelling to connect with their audience and instill belief in the brand.
5 Min Read
By  Brightspot Staff
August 06, 2020
Connect with audiences worldwide in a more authentic way. Create blogs, sustainability reports and capture the heart and soul of the company through storytelling with images and multimedia.
2 Min Read
Jenny Sylvers
By  Jenny Sylvers
May 11, 2020
Rebranding your website can be an overwhelming task with many different moving parts. Learn from Special Olympic's website rebranding experience and 5 key takeaways to think about before starting your own project.
6 Min Read
By  Brightspot Staff
January 31, 2020
Your intranet should be the primary touchpoint you have with your most critical stakeholders: your employees. Whether you’re starting from scratch or overhauling an outdated system, here are the specific features that will empower you to create a best-in-class intranet.
5 Min Read
By  Brightspot Staff
January 28, 2020
What’s the difference between launching a good intranet and a great one? In many cases it comes down to these 10 important steps that you might not be thinking about.
9 Min Read
By  Brightspot Staff
May 09, 2019
Here are five best practices to help you improve your content strategy—and increase engagement.
5 Min Read
By  Brightspot Staff
March 25, 2019
Brand expert and best-selling author Mark Schaefer shares his tips to help brand storytellers reclaim customer trust in the post-loyalty era.
6 Min Read
Audience segmentation is a powerful tool that enables you to deliver different variations of content to different users based on their interests and past usage.

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