Use Cases

CMS for Brand Storytelling

Image of Brightspot CMS customer logo

Connect with audiences worldwide in a more authentic way. Create blogs, sustainability reports and capture the heart and soul of the company through storytelling with images and multimedia.

What’s the business pain point we address?

Companies want to effectively tell the story of their brand, earn brand loyalty, and convert fans to customers; however, unlike the brand storytelling of the past, this requires maintaining narrative control over content, using metrics to determine the health of campaigns, and engaging audiences exactly where they are. Without the right solution, brands do not have the collaborative tools, automated processes, integration with their tech stack, and general ease of publishing required to achieve this goal.

Adobe Experience Manager vs. Brightspot: Brightspot company logo
By Brightspot Staff
February 08, 2018
Learn how a modern CMS and the power of brand storytelling enabled Walmart to transform their corporate communications strategy.
2 Min Read

How does Brightspot approach this problem?

Brightspot understands that effectively telling your brand’s story begins with engaging, metric-driven content that reaches key audiences exactly where they are. Brightspot believes that good brand storytelling requires content that is timely, authentic, efficiently published, effectively distributed, and measured and refined as it goes out. As a result, the Brightspot CMS is built to give companies the tools they need to get their message heard.

Key features & benefits

  • Collaborative tools - Our Assignment Desk product strengthens content teams with next-level content collaboration and planning tools that track every step of the editorial process from idea to publish, all from a single location within the Brightspot CMS.
  • Ease of publishing - Brightspot removes barriers that prevent more frequent publishing with a powerful search capability, a robust rich-text editor and the ability to see live previews as you make content to ensure it measures up to what your audiences expect from your brand.
  • Digital asset management - Brightspot Media Desk, our built-in digital asset management product, gives you a centralized location to organize all assets, as well as the rights management you need to execute on these assets. 
  • Ability to integrate - Brightspot was built integration-ready with other platforms, including legacy CMS platforms, so you can maintain your normal workflow and interoperability across your entire tech stack. If there’s an API, we can integrate with it.
  • Content templates - Brightspot gives you flexible article templates that are repeatable as well as configurable photo galleries and graphics that increase social sharing, deepening your brand impact.
  • Personalization - Brightspot allows for manual and dynamic content curation, audience- and device-based segmentation as well as robust translation integrations that help you reach audiences across the globe. 

What is the main benefit to the user?

Brightspot gives you all of the tools you need to easily drive your brand storytelling forward and transform your digital customer experiences—without compromise. Stay ahead of the competitive marketplace over the next many years by leveraging the Brightspot CMS that enables you to deliver high-quality digital experiences that garner customer loyalty and drive action and conversation from your site visitors.

Navigating Corporate Communications During COVID-19

In this on-demand webinar, leadership from Johnson & Johnson and Walmart share insights into how two top global brands have transformed their communication strategies to adapt to our new reality.

Watch this webinar to learn:

  • The 3 pillars for effectively communicating with customers & internal stakeholders
  • How the lessons learned through the beginning of the pandemic will inform future communications strategies
  • Q&A with communications leaders at Johnson & Johnson and Walmart, Carrie Sloan and Dan Kneeshaw

Watch On-Demand Now


More Brightspot use cases

A look at how Brightspot's products work and solve the content challenges for its customers, including media companies needing to consider digital-to-print publishing operations, workflows and efficiencies.
Manage every site in your portfolio in a single instance and publish to multiple languages with our translation tools.
A look at how Brightspot CMS works to solve enterprise content management challenges for its customers.

Move your business forward with Brightspot

Get the publishing speed you need with Brightspot. Book your personalized walk-through today!