Use Cases


People using computer technology for work

A look at how Brightspot's products work and solve the content challenges for its customers.

What’s the business pain point we address?
Engaging employees is critical to maintaining productivity, fostering loyalty and developing company ambassadors; however, creating content that employees find useful and publishing it at regular intervals has been a challenge for most organizations. Technology often gets in the way of delivering personalized, relevant experiences to employees.

How does Brightspot approach this problem?
Brightspot helps you build the digital workplace intranet designed to foster a secure, lively and engaged community through highly personalized, contextually relevant interactions. This begins with our publisher-informed UI, which removes all barriers to content production allowing for more frequent and consistent publishing. Deep integrations with your most important services deliver multiple log-ins worth of information in a single dashboard. The result is an intranet which is the central repository for information and engagement.

Key features & benefits

  • Engaging content types - Leaders can establish the intranet as a company newsroom by distributing information and perspectives in a timely fashion using a variety of different content types. These content types include video, podcasts, live blogs, live streams, galleries and more.
  • Meaningful, useful integrations - From paid time off to 401K information, Brightspot connects employees to the information contained in the many platforms they must log into regularly. This personalized experience reduces content switching while making intranet usage critical.
  • Personalized task management. Intranet users access a dashboard with their most vital personal and team tasks. Integrations with chatbots and powerful search make discovering additional relevant information simple.
  • Secure, personalized sharing - SSO combined with granular roles and rights provides a secure environment for the company to share sensitive information and foster secure collaboration. Personalization can be achieved by a variety of factors such as location, seniority or department.
  • Consistent asset management - Supporting a variety of content types ensures that companies can distribute all relevant material through the intranet. By doing so, the company is assured that the entire organization has the latest collateral, marketing materials, sales decks, and more.
  • All devices - In order to encourage adoption, Brightspot’s intranet experience is natively mobile and capable of rendering the right interface for the device being used.

What is the main benefit to the user?
Each employee has ready access to the information they need to succeed in their role. They have access to relevant news, their benefits information, updated assets they need, specific task lists alongside the ability to securely engage their team or other co-workers. The result is a more productive, happier staff that is regularly engaged and always has the latest assets required to do their jobs.

Related Resources

Jenny Sylvers
By  Jenny Sylvers
June 29, 2020
Brightspot brought together a panel of internal communications experts for a webinar to discuss the CMSWire 2020 Evolution of the Intranet Survey. Here are some of the key takeaways.
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January 08, 2020
Individuals who comprise the modern workforce have specific things they need from their employer. From career advancement to the importance of shared values, here are how six of these strong employee expectations can be neatly laid over their expectations of a corporate intranet.
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Jenny Sylvers
By  Jenny Sylvers
July 23, 2020
Tips for leveraging your corporate intranet to facilitate employee communication in the face of COVID-19 and the new realities of dispersed, remote workforces.
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