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Brightspot was built with a powerful search engine, making finding, editing and creating content as frictionless as it gets. Our platform features a flat content repository across all content types, and leverages unified taxonomies and dynamic search queries to discover, manage, group, re-arrange and deliver content at will.
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Develop people profiles with Brightspot Personalization, a single database aggregating metadata about specific users such as location, behavior, demographics and interests. This data gives editors the ability to deliver personalized content to groups or individuals based on user criteria.
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Create custom workflows for various roles, from very simple to incredibly structured workflows. A full-featured workflow engine automates common editorial processes. Brightspot promotes enterprise-wide collaboration with workstreams, a technology that allows multiple individuals to contribute to projects. Fully automated notifications keep users and administrators alerted when there's an outstanding action.
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As contextual content delivery becomes more important, platforms must provide a consistent experience on any device. In addition to being natively multichannel, Brightspot enables the creation of native applications without additional development cycles in an easy-to-use interface that links to existing content managed within Brightspot.
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Brightspot Analytics offers real-time metrics across any object and works at the page, module and widget level. It also seamlessly and effectively integrates with industry-leading analytic platforms, measuring every piece of content, regardless of where it's displayed.
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