Constellation Research names Brightspot to its 2025 ShortLists for hybrid and headless CMS

Brightspot continues to be recognized by Constellation Research across two CMS categories for the third consecutive year.

Constellation Research logo on blue background

Reston, VA – Brightspot CMS has been named to the 2025 Constellation ShortList™ in two categories: hybrid CMS and headless CMS. Both lists were published in August 2025 and were authored by Liz Miller, Vice President and Principal Analyst at Constellation Research.

The Constellation ShortList™ is a resource for C-suite leaders evaluating enterprise technology solutions. Vendors are selected through a process that includes client inquiries, partner conversations, customer references, vendor selection projects, market share analysis and internal research. Constellation Research evaluates more than 35 solutions for the hybrid CMS category and more than 40 for headless CMS.

This marks the third consecutive year Brightspot has been awarded leading vendor status in Constellation Research’s ShortLists, following its inclusion in the 2024 and 2023 lists.

About the Constellation ShortList™ for Headless CMS

A headless CMS separates content management from front-end presentation, connecting back-end content stores to any number of delivery layers via API. Constellation’s threshold criteria for this category include distinct headless architecture, API-first capabilities supporting REST and GraphQL, flexible content modeling, localization support, rule- and role-based permissions, and AI/ML-powered capabilities including generative and agentic AI for content creation, translation and tagging.

About the Constellation ShortList™ for Hybrid CMS

A hybrid CMS combines the flexibility of an API-first, decoupled back end with tools and templates that allow non-technical teams to build and manage digital experiences independently. Threshold criteria for this category include WYSIWYG and drag-and-drop editing, content personalization, workflow support, role-based permissions, compliance capabilities, localization, global CDN access, and AI/ML-powered features including generative and agentic AI capabilities.

Select the architecture that aligns with your business needs, enabling you to effortlessly deliver content to any endpoint. Then, evolve as your strategy changes over time, knowing you have the flexibility to modify your back end to suit your team’s specific needs.

Featured Brightspot hybrid & headless CMS implementations
RealtyMogul, a peer-to-peer real estate investment platform, partnered with Brightspot to transform its digital platform. By leveraging Brightspot’s out-of-the-box CMS features along with a custom headless solution for its real-estate investment opportunities, the company is today reaping the benefits of an agile, secure and scalable platform.
Following its acquisition by Amazon, Whole Foods delivered on its brand promise with an engaging content-as-commerce approach built on a new API-powered headless CMS platform.
With Brightspot as its back end, Televisa today manages nine sites — eight of which are headless — from one CMS. Find out how it works.
To achieve its vision of being a leader in commercial real estate news, CoStar needed a platform that could support its fast-growing team of writers and editors alongside the need for sophisticated publishing workflows and the ability to integrate seamlessly with CoStar’s proprietary ecosystem of data sources.