Presenting users with personalized experiences is key to a successful content business. Brightspot is nimble at integration with a variety of authentication methods, and offers several built-in social engagement features, as well as support for audience segmentation.


Login & Registration
Set up your site’s authentication flow directly in Brightspot, as well as verification settings and reset password flows.
Use a social integration or a single sign-on integration for your front-end or CMS authentication.
Capture your users’ verification status and on-site social activity, plus configure public and private user profiles.


Let users privately add bookmarks or publicly favorite any asset to drive engagement on your content.
Users can drive their experience with Brightspot’s follow feature, seeing more about topics in which they indicate interest.
Brightspot’s commenting features allow control over where comments are available, plus moderation capabilities.

Personalized Content

Brightspot’s license and subscription feature lets businesses control users’ access to content based on taxonomy and type.
Use Brightspot’s segmentation feature to define audiences via devices, cookies or an integration with a customer data platform.
Once you’ve defined your audiences, personalize the content experience—all from a singular access point.

All Brightspot Features

The Brightspot Content Business Platform is built by publishers and developers, and is designed to grow with your business.
A robust set of tools to manage sites, content, users and permissions, workflows, languages, and analytics.
Keyword-driven and comprehensive, filterable search and taxonomy features make folders a thing of the past.
Intuitive and designed for the work, including rich-text editing, embeds, plus collaboration features that make teamwork work.
Start publishing content rapidly thanks to built-in, extensible content types including text assets, media, pages and much more.
Drive deeper engagement and personalized experiences by leveraging authentication, profiling, segmentation and affinity features.
Built to be a bridge to your systems and all your data, start with one of the 70 plug-and-play integrations, or build any custom integration to meet your business needs.
Meet users where they are thanks to syndication and distribution tools like RSS, sitemaps, SEO tools, social publishing and translation support.
Front-end agnostic means content businesses can publish how they want - headless with GraphQL or decoupled - all from the same environment.
Get the publishing speed you need with Brightspot. Book your personalized walk-through today!
Request a Brightspot demo graphic