Brighspot Headless CMS promo graphic

Brightspot Headless CMS

With Brightspot's flexible architecture, you can go headless to power an API-first design, use our front-end framework—or do both.

Get Started

Brightspot allows your organization to implement an API-first approach, with headless, so new channels can be added on infinitely. Or take advantage of our hybrid-headless flexibility to power both decoupled and headless CMS integrations. Go deeper with the resources below.

What is headless CMS? 
What is decoupled CMS? 
What is GraphQL? 
March 05, 2021

Brightspot Headless CMS Customers

Brightspot headless architecture helps world-class companies deliver exceptional digital content experiences with ease.
Brightspot improved the quality of life for our editorial team, who can now manage sites, collaborate, and publish experiences faster and more seamlessly than ever to meet the demands of our audience. It also empowered our development team, giving them total control over the look and feel of our platform.
Image of Brightspot Content Business Platform customer logo
Juan Antonio Beckman, Director of Technology, Televisa Digital

Headless CMS benefits for technical teams

Separation of the presentation layer from the platform lets teams move faster, accelerating time to market.
Ability to mix and match front-end content offerings, meaning the best user experience can be delivered across every device, channel and touchpoint.
Supports organizations in future-proofing their businesses by making it easy to continually evolve alongside technology, no matter what new device or platform emerges.
A developer’s dream, GO Headless gives you the ultimate flexibility to develop your own front ends and manage modular content across channels and endpoints.

Comparing modern CMS architectures

Despite the popularity and front-end freedom of a headless CMS, it is not for everyone. Below are some of the benefits and drawbacks for the different approaches available.

Pros of headless CMS vs. other CMS architectures

Headless CMS
  • Fast content delivery
  • Provides complete control over how and where your content appears
  • Allows developers to use their favorite tools and frameworks
  • Future-proof (integrates easily with new technology and innovations)
Decoupled CMS
  • Fast and flexible content delivery with a specified delivery environment
  • Fewer publisher and developer dependencies
  • Easy third-party integrations that are less disruptive to development
Hybrid CMS
  • The best of both worlds in a CMS (structured back end & flexible front end)
  • Flexible “content-first” approach encourages content reuse across different experiences and channels
Traditional CMS
  • Simple; ideal for text-based content
  • Built-in themes and templates

Cons of headless CMS vs. other CMS architectures

Headless CMS
  • No presentation functionality
  • Live preview functionality requires both technical input and front-end coordination
  • Reliant on additional technologies for its “head”
Decoupled CMS
  • More complex than traditional to configure and deploy
  • Front-end development work required for design
Hybrid CMS
  • Success depends on vendor implementation of system architecture and feature set
Traditional CMS
  • Content types and delivery channels are limited
  • Limited programming framework
  • More time and money required for customization, maintenance and enhancements
At Brightspot, we believe in front-end freedom of choice—to be able to choose the architecture that best suits each individual organization’s unique needs. That’s why we’ve designed our Brightspot CMSm to operate as a traditional, decoupled, headless or hybrid CMS solution.
Image of Brightspot founder and CEO, David Gang
David Gang, CEO & Co-founder, Brightspot

Headless CMS articles & resources

Modern headless content management system platforms can give you the flexibility you need to change—but there are four things to consider first.
By Brightspot Staff, August 11, 2020

June 09, 2021
Learn how Brightspot GO’s GraphQL-powered platform gives you the ultimate flexibility to develop your own front-end solutions and helps you manage modular content across channels and endpoints.
4 Min Read
March 05, 2021
Learn what a headless content management system (CMS) is, how it differs from traditional CMS architectures and how the flexibility of Brightspot's hybrid-headless CMS approach can future-proof your business.
5 Min Read
By Brightspot Staff, January 18, 2021
GraphQL is a query language that enables the connection of programming APIs that enable headless CMS integrations like those possible through the Brightspot CMS. For digital-media teams, GraphQL supports two of the most important factors in content development: speed and flexibility.
4 Min Read
By Mark Hoover
December 14, 2020
GraphQL, a query language for APIs used in many headless CMS implementations, has enjoyed much popularity in recent years as companies look for ways to remain competitive and appealing to their audiences in an ever-changing technological landscape. But what does GraphQL actually look like, and how is it used?
6 Min Read
By Brightspot Staff, December 10, 2020
Headless CMS and GraphQL have been trending topics for a while in the content management space. Discover the benefits of headless CMS and the flexibility it affords digital organizations, plus the power of GraphQL as the query language connecting your APIs to your front-end applications.
3 Min Read
By Mark Hoover
October 16, 2020
Take a technical deep dive on CMS architecture and the role that APIs play, including the distinction between API-only versus API-first system design.
6 Min Read

Brightspot Headless Developer Resources

Browse our library of resources for unlocking the full potential of Brightspot Headless CMS, from developer tools and guides to the best features and insights from our product teams.
Start here with documentation for your Brightspot Headless CMS integration.
Get access to your Dari data models backed by the Java classes that define them.
The best way to use Brightspot as a headless CMS to power your custom frontend.
GraphQL supports the Content Delivery and Content Management APIs for headless CMS.