Customer Success

Increasing editorial efficiency with an intuitive, scalable platform

Walmart Content Management Software

By the numbers

8
Corporate sites managed around the globe
1 day
Turnaround time for microsites
115%
Website traffic increase
70,000
Pieces of content managed within Brightspot


The challenge

Given the depth and breadth of Walmart’s content, the company needed a scalable platform that could streamline the entire publishing process and empower its communications team to operate as editors and publishers.

Sticking with a legacy CMS would have constrained our creativity and undermined our confidence. With a modern CMS like Brightspot, we can move and innovate the way we want now, and in the future.
Caitlin Brown, Senior Manager, Digital Strategy


The Brightspot solution

With the Brightspot CMS, Walmart is able to manage eight global websites from a single authoring point, maximizing editorial efficiency and empowering the company to easily weave storytelling into each section of its websites.


Project highlights include

  • User-generated content that can be reviewed within the same editorial interface to keep the brand experience clean while allowing valuable user engagement.
  • Increased security and interoperability with a CMS that integrated seamlessly into Walmart's current tech stack in accordance with security requirements.
  • Social media integrations that increased the organization's reach and engagement by allowing users to effortlessly log in with social accounts such as Facebook or Twitter and comment on brand properties.
Walmart's digital experience is the optimal storytelling and conversation platform
With Brightspot's flexibility, Walmart is equipped to execute more quickly and plan for the giant company's future.
Today Brightspot empowers Walmart to easily manage their brand voice
Walmart can now easily weave storytelling into each section of its websites and display the heart and soul behind this massive brand.

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All Brightspot Features

The Brightspot Content Business Platform is built by publishers and developers, and is designed to grow with your business.
A robust set of tools to manage sites, content, users and permissions, workflows, languages, and analytics.
Keyword-driven and comprehensive, filterable search and taxonomy features make folders a thing of the past.
Intuitive and designed for the work, including rich-text editing, embeds, plus collaboration features that make teamwork work.
Start publishing content rapidly thanks to built-in, extensible content types including text assets, media, pages and much more.
Drive deeper engagement and personalized experiences by leveraging authentication, profiling, segmentation and affinity features.
Built to be a bridge to your systems and all your data, start with one of the 70 plug-and-play integrations, or build any custom integration to meet your business needs.
Meet users where they are thanks to syndication and distribution tools like RSS, sitemaps, SEO tools, social publishing and translation support.
Front-end agnostic means content businesses can publish how they want - headless with GraphQL or decoupled - all from the same environment.
Get the publishing speed you need with Brightspot. Book your personalized walk-through today!
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