A Brightspot Case Study

Increasing Editorial Efficiency With an Intuitive, Scalable Platform

Walmart Content Management Software

Displaying the heart and soul behind the world’s largest company with the optimal storytelling and conversation platform.

The Challenge: Given the depth and breadth of Walmart’s content, the company needed a scalable platform that could streamline the entire publishing process and empower its communications team to operate as editors and publishers.

Walmart CMS

Sticking with a legacy CMS would have constrained our creativity and undermined our confidence. With a modern CMS like Brightspot, we can move and innovate the way we want now, and in the future.
Caitlin Brown, Senior Manager, Digital Strategy

The Brightspot Solution: With the Brightspot CMS, Walmart is able to manage eight global websites from a single authoring point, maximizing editorial efficiency and empowering the company to easily weave storytelling into each section of its websites. Project highlights include:

  • User-generated content that can be reviewed within the same editorial interface to keep the brand experience clean while allowing valuable user engagement.
  • Increased security and interoperability with a CMS that integrated seamlessly into Walmart's current tech stack in accordance with security requirements.
  • Social media integrations that increased the organization's reach and engagement by allowing users to effortlessly log in with social accounts such as Facebook or Twitter and comment on brand properties.
Walmart Customer Example

Today Brightspot empowers Walmart to easily weave storytelling into each section of its websites and display the heart and soul behind this massive brand.

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