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Integration spotlight: Google Analytics

Stay in the know about what content is performing well—and what content needs some extra attention. Whether you're viewing sitewide or asset-level analytics, you'll have a grasp on how to move forward.

Image of Google Analytics logo for analytics integration with Brightspot CMS

Brightspot comes out of the box with deep analytics capabilities that help companies maintain visibility of how content is performing. In addition to out-of-the-box analytics, Brightspot easily integrates with third-party analytics providers, like Google Analytics. Save time by viewing analytics data from within the same location as your content without having to switch to a different window.

Google Analytics tools in Brightspot CMS promo

Google Analytics and Brightspot: How it works

The Google Analytics integration works in two ways. First, users may view sitewide analytics by setting up an Analytics tab on the Dashboard. Though this tab can show a variety of analytics, users can configure it to display Google Analytics data. Users also have the option to view analytics on individual assets by searching for published assets, then scrolling down to the Analytics widget.

Brightspot tracks a number of analytics metrics that users may ingest to discover trends about their content and take appropriate actions against.

Google Analytics and Brightspot: Use cases

  • Flip over to the Analytics tab on the Dashboard and view analytics about your site's performance as a whole using metrics like assets created per month and site traffic.
  • Scroll down to the Analytics widget on an individual asset to see how it's performing, and then make adjustments to the content accordingly.
To integrate Brightspot with Google Analytics, create a Google Analytics account and a Google API service account (or use existing accounts). Then, configure the integration in Brightspot by plugging in the respective values from Google.


Related resources

With the Brightspot integration, you can automatically ingest content from the Brightcove Video Cloud into your CMS and add it to your website or app.
Reduce context switching between your content platform and your analytics provider. By integrating with Google Analytics 4 (GA4)—Google's successor to its widely used Universal Analytics (UA) solution—site administrators, editors and content creators can see real-time GA metrics in various CMS widgets like the authorship widget, dashboard and asset reports widgets, as well as through search sorts.
Google Tag Manager (GTM) is a free tool that allows publishers to quickly and easily update measurement codes and related code fragments—known as tags—from products like Google Analytics and Google Ads on a website or mobile app.