Gartner® report: How CMOs can use generative AI for personalization in B2B demand generation

Gartner’s new report, “CMOs: Use Generative AI for Personalization in B2B Demand Generation,” dives deep into how leading marketers are leveraging generative AI to turn personalization challenges into growth drivers.

Inside, you’ll learn how to:

• Adopt AI-powered rule-based customer segmentation using firmographic, interaction and behavioral data
• Orchestrate personalized buyer journeys based on insights available within your current martech stack
• Scale dynamic, tailored content across every channel

Brightspot is proud to be one of the content management systems with AI capabilities recommended by Gartner.
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