Gartner® report: How CMOs can use generative AI for personalization in B2B demand generation

The new report from Gartner®, “CMOs: Use Generative AI for Personalization in B2B Demand Generation,” dives deep into how leading marketers are leveraging generative AI to turn personalization challenges into growth drivers.

Inside, you’ll learn how to:

• Adopt AI-powered rule-based customer segmentation using firmographic, interaction and behavioral data for more precise targeting and personalization
• Orchestrate personalized buyer journeys based on insights available within your current martech stack, such as AI-based predictive lead scoring and next-best-action (NBA) summaries for early engagement of high-quality leads, effective lead nurture and improved conversion rates
• Activate dynamic content personalization across multiple target audiences and marketing channels to improve demand generation

Brightspot is proud to be one of the content management systems with AI capabilities mentioned by Gartner.
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^© Gartner, CMOs: Use Generative AI for Personalization in B2B Demand Generation, Upasna Chandna, Ankita Soni, 2 July 2025 GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.