The Los Angeles-based studio needed a content platform to support its redesigned front-end experience. With Brightspot's headless CMS, the entertainment giant can rapidly publish content to its website and dedicated microsites for its portfolio of blockbuster movies and TV shows.
Does having all the power and efficiency of one integrated website, but the ability to spin out highly targeted microsites appeal to your organization? If so, learn here how one Brightspot customer is getting all that and more—and seeing immediate results in terms of audience engagement, SEO performance and brand awareness.
Microsites are generally intended to support specific digital campaign goals that diverge slightly from your main website or require a dedicated set of styles, content and calls to action in support of the campaign. Let's delve deeper into the ways a microsite differs to a website, and how your CMS needs to be configured to support microsite creation.
We recently had a chat with Christine Medina, Ad Council’s VP of Digital Product, about how they leverage microsites to draw attention and action to the various public service campaigns they run. With dozens of active campaigns, ensuring a smooth process is essential to them.
Microsites are powerful tools that allow marketers to focus on one single goal in a specific, targeted way that traditional marketing with a full website cannot. We're taking a look at 5 amazing microsites developed by Ad Council to showcase what makes them so effective.
The five most effective ways to maximize your microsites and, in turn, expand your organization’s capabilities and grow your business.