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Guide to digital personalization

In today's digital economy, buyers expect personalization at every touch point. Brightspot CMS helps you create personalized content and grow your audience engagement.

Digital marketers need to start preparing for changes to how data is gathered via third-party cookies. To help, we gathered a panel of industry experts to discuss how advertisers can navigate a landscape stripped of third-party cookies.
To get a deeper understanding of what's possible with the right digital marketing strategy, let's dive into segmentation and how it works with modular content to deliver personalized experiences across channels.
If you can offer personalized customer experiences, you’re much more likely to keep and grow your audience. Modular content can help you do just that. Find out more with these insights.
Personalized digital experiences are more important than ever. If you can deliver a positive user experience—one that feels personal and customized—you keep and grow your audience.
Lucy Collins headshot
Lucy Collins, Senior Product Manager, Brightspot
I was surprised to see how easy it is to reach an audience that speaks 40 different languages. That would be an enormously complicated and expensive task using traditional language translation services, but advanced content management platforms like Brightspot bring language translation right in and bring a workflow to it so that it works easily.
Dion Hinchcliffe
Dion Hinchcliffe, VP and Principal Analyst, Constellation Research
Personalization strategies are evolving quickly. As customers spend more time online, they have matured in terms of their expectations. It used to be exciting if the subject line was personalized with our first name, but now we are way past that. We expect personalization to be omni-channel and to get consistent messaging right across all our interactions with a brand.
image of Brightspot employee Meredith Rodkey
Meredith Rodkey, Product VP, Brightspot
Special Olympics and Brightspot recently launched multi-site websites for Special Olympics Tennessee and Special Olympics Virginia, equipping them with tools to restructure the information architecture to make it easier for athletes, caregivers, coaches, volunteers, and prospective donors to find the content they need.
In our increasingly interconnected world, here are the features that a good CMS needs in order to help brands successfully deliver translated content in the digital era.
In today’s increasingly competitive marketplace, delivering personalized customer experiences is no longer a nice to have—it’s an expectation. Consumers gravitate toward the brands that recognize them as individuals at every step of their journey.
Providing content to customers and users that proves not only valuable, but also consistent, with your brand helps to build and maintain brand exposure across important channels and reinforce messaging that boosts engagement. Here are some tips for ways to map content on your website to the customer journey.
From audience segmentation to federated search, these are the technical considerations to keep in mind when selecting the ideal platform for your corporate intranet.
Your intranet should be the primary touchpoint you have with your most critical stakeholders: your employees. Whether you’re starting from scratch or overhauling an outdated system, here are the specific features that will empower you to create a best-in-class intranet.
Brightspot’s primary goal is getting assets published live within the CMS, but what happens to those assets after publish — on the front end of the website — is equally important.
With Brightspot, editorial teams are empowered to deliver unique and engaging personalized experiences for their audiences via a simple three-step process.
Modern content consumption poses challenges for media companies. By adopting modern strategies and agile technology, you can come out ahead. Find out how.

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