CMS trends shaping the future of digital experiences
Join a panel industry experts as they dive into the transformative power of AI in content creation, distribution and analysis. Discover practical applications and real-world success stories that will revolutionize your approach to content management.
About this webinar
Join us as we dive into the findings of our complete content management system (CMS) guide, commissioned by Winterberry Group, which explores the CMS landscape and how your business can evolve to deliver standout digital experiences. You’ll learn:
- How the CMS landscape has changed over time: Learn about the transformation of CMS platforms from simple web-page management tools to versatile platforms that enable personalized digital experiences across multiple touchpoints.
- Key factors to consider when choosing a CMS: Explore factors such as cost of ownership, data security, compliance and supporting features like analytics, AI/ML automation and integrations that should be taken into account when evaluating different CMS types.
- The capabilities needed to deliver top-notch digital experiences: Gain knowledge about the importance of omnichannel content support, AI-powered content creation and data-driven personalization in CMS platforms, as identified by Winterberry Group.
Speakers:
- Ping Pan | SVP, Customer Engagement & Product Delivery, Brightspot
- Michael Harrison | Managing Partner, Winterberry Group
- Jared Hornsby | Host, CMSWire
Who should watch:
Communications, editorial, marketing, tech and digital leads who are seeking to align their technology selection with their business’ unique situation.
Related resources
Comparison charts tell you which content management systems claim AI-readiness. Almost none show you what that readiness looks like once a page actually goes live.
Choosing a composable CMS is no longer just about going headless. The best platforms balance developer flexibility, editorial efficiency and AI readiness to help enterprises build a stack that fits their business, not the other way around.
Organizations now engages customers across up to 10 channels, and most legacy CMS platforms can’t keep up. This guide breaks down the architecture and governance calls that decide whether replatforming pays off in months or drags into years.