CMS trends shaping the future of digital experiences
Join a panel industry experts as they dive into the transformative power of AI in content creation, distribution and analysis. Discover practical applications and real-world success stories that will revolutionize your approach to content management.
About this webinar
Join us as we dive into the findings of our complete content management system (CMS) guide, commissioned by Winterberry Group, which explores the CMS landscape and how your business can evolve to deliver standout digital experiences. You’ll learn:
- How the CMS landscape has changed over time: Learn about the transformation of CMS platforms from simple web-page management tools to versatile platforms that enable personalized digital experiences across multiple touchpoints.
- Key factors to consider when choosing a CMS: Explore factors such as cost of ownership, data security, compliance and supporting features like analytics, AI/ML automation and integrations that should be taken into account when evaluating different CMS types.
- The capabilities needed to deliver top-notch digital experiences: Gain knowledge about the importance of omnichannel content support, AI-powered content creation and data-driven personalization in CMS platforms, as identified by Winterberry Group.
Speakers:
- Ping Pan | SVP, Customer Engagement & Product Delivery, Brightspot
- Michael Harrison | Managing Partner, Winterberry Group
- Jared Hornsby | Host, CMSWire
Who should watch:
Communications, editorial, marketing, tech and digital leads who are seeking to align their technology selection with their business’ unique situation.
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