Webinars

The GenAI effect: Cracking the multi-channel code at scale

Join TSIA’s John Ragsdale, Brightpot’s Christopher Smith and Thoryn Stephens from brain.one for a discussion on AI’s impact on businesses, generative AI integration and strategies for multi-channel content dissemination.

On-demand webinar featuring Brightspot & brain.one

About this webinar

In an era where AI is no longer a novelty in the digital realm, the rise of generative AI (GenAI) signals a significant shift with far-reaching impacts on daily workflows and business operations everywhere. How can organizations keep up?

Download the on-demand webinar to hear an illuminating discussion on how AI is impacting businesses everywhere! We discuss the intricacies of generative AI integration, as well as its key challenges, and actionable strategies for harnessing its potential in multi-channel content dissemination. Discover how your content management system (CMS) can serve as a pivotal tool in maximizing the benefits of AI within your digital content strategy.

Key topics covered include:

Fundamental hurdles in generative AI implementation, with a special focus on content governance
Real-world use cases of GenAI for enhancing both content creation and distribution processes
How to leverage cutting-edge technology for seamless automated distribution across various channels
Implementing human-in-the-loop (HITL) validation checkpoints to ensure content excellence

Speakers

John Ragsdale | VP, TSIA
Chris Smith | Principal Product Manager, Brightspot
Thoryn Stephens | Founder & CEO, brain.one

Who should watch

Communications, editorial, marketing, tech and digital leads who are seeking to align their technology selection with their business’ unique situation.

Get the on-demand webinar replay here

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