Guide to SEO & content leadership: How to secure the top spot in SERPs

Today’s highly competitive SEO landscape pushes you to act fast. As it evolves constantly, creating an evergreen content process is not for the faint of heart. While you need to ensure content quality at all times, you also need to make sure your content is SEO-friendly, compliant with Google’s updates and performs well.

But how do you balance SEO, quality and performance to maintain your top position in search engine results pages (SERP)?

Watch on-demand as we guide you through the most important factors to secure that top leadership spot and how to maintain it.

What you’ll learn:

• Why becoming the SEO leader in your industry should be a top priority
• Where to allocate your team’s efforts to maximize your impact on SERP
• How to create and maintain content velocity while navigating Google’s updates

Speakers

• Miles De Feyter | Director Customer Engagement & SEO, Brightspot
• Corentin Mirande| Head of International Development, Semji

Who should watch

• Publishing, SEO, content, marketing, digital leads and anyone else who wants the tactics and tools to take their content and SEO strategy to the next level