promo graphic for on-demand webinar on SEO and content leadership

Guide to SEO & content leadership: How to secure the top spot in SERPs

In this webinar, learn how to win in today’s highly competitive SEO landscape and remain compliant with Google’s updates.
About this webinar

Today’s highly competitive SEO landscape pushes you to act fast. As it evolves constantly, creating an evergreen content process is not for the faint of heart. While you need to ensure content quality at all times, you also need to make sure your content is SEO-friendly, compliant with Google’s updates and performs well.

But how do you balance SEO, quality and performance to maintain your top position in search engine results pages (SERP)?

Watch on-demand as we guide you through the most important factors to secure that top leadership spot and how to maintain it.

What you’ll learn:

  • Why becoming the SEO leader in your industry should be a top priority
  • Where to allocate your team’s efforts to maximize your impact on SERP
  • How to create and maintain content velocity while navigating Google’s updates

Speakers

  • Miles De Feyter | Director Customer Engagement & SEO, Brightspot
  • Corentin Mirande| Head of International Development, Semji

Who should watch

  • Publishing, SEO, content, marketing, digital leads and anyone else who wants the tactics and tools to take their content and SEO strategy to the next level

Get the on-demand replay here

Related resources
Master SEO strategy with expert insights on aligning business goals, using data-driven decisions and optimizing content to secure top search rankings.
Brightspot has observed a dramatic increase in non-human web traffic across our customer base — largely driven by scraping bots harvesting content for AI model training. See our findings and recommendations from a recent initiative to evaluate and respond to the growing risk and impact of “bad bot” traffic.
AI is a growing force in content operations, but speed can’t come at the expense of trust, quality or brand consistency. Here are six practical steps for integrating AI into editorial workflows while maintaining control.