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CMS for microsites

If you're looking to create targeted, personalized campaigns or launch new capabilities outside of your main website, branded microsites can deliver all the customization you need to deliver on campaign goals.

But forget reinventing the wheel every time one campaign ends and the next launches. Manage everything from a single CMS instance to ensure brand consistency and close collaboration. At the same time, rapidly launch unique, impactful digital experiences that speak to each of your respective campaign's objectives.

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Real outcomes for customers

16
Sites including corporate U.S. site, international sites and microsites
20+
Campaign microsites managed in same CMS instance
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6
Awards for innovation and leadership across network of 25 sites

Launch fast and get results for your microsite campaigns

Microsites are powerful tools that allow marketers to launch a new product or promotion, reach a new audience or raise awareness in a specific, targeted way that traditional marketing with a full website cannot. Here are just a few of the hundreds of amazing microsites created by Brightspot customers over the years.
As part of a high-profile campaign during the 2020 Tokyo Olympics—and featuring on NBC News and in The Wall Street Journal—Mattress Firm redesigned and launched the microsite for "Unjunk Your Sleep" in just 10 business days with Brightspot.
The Discover the Forest campaign is a partnership between the Ad Council and the U.S. Forest Service. The microsite encourages families to explore nature by connecting visitors to parks and forests in their area, along with outdoor activity suggestions and relevant resources.
This microsite is a section published on SpecialOlympics.org that's dedicated to the pioneering vision of the Special Olympics' founder. Presenting facts and resources, it's also a place for media and journalists to explore more resources to tell the movement's story.
One of the first and most successful microsites we’ve built with Brightspot tools was the one we built in honor of our founder, Eunice Kennedy Shriver ... Having this important microsite within SpecialOlympics.org gave it great discoverability. Even in the short time that we've been integrated, we’ve seen traffic to it go up about 61% in the past year.
Crystal Hudson
VP of Digital Marketing & Fundraising for Special Olympics
Special Olympics torch relay participants

The microsites features you need for your CMS

Create unique microsites that can be rolled out quickly and managed until each microsite campaign concludes. Built-in SEO tools, personalization and localization support, plus the power of collaborative editing and publishing, will ensure your campaigns succeed.
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Authoring and collaboration
Create world-class content experiences with intuitive publishing tools and collaborative features that your editors and writers will love.
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Built-in SEO
Elevate your search engine results and win higher rankings with built-in SEO integrations that track performance.
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Content types
Start publishing on day one with 100+ pre-built content types. Plus, create your own custom types—either directly on the platform or via code.
Workflow
Custom workflows
With the click of a button, create workflows that are designed to meet your unique business processes and streamline communication.
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Modular content
Create once, publish everywhere. With modular content, any asset can be repurposed and reused, saving your teams valuable time and money.
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Translations
Reach global audiences using translation features that support both automatic and manual translations into multiple languages.

Related microsites resources

Microsites are generally intended to support specific digital campaign goals that diverge slightly from your main website or require a dedicated set of styles, content and calls to action in support of the campaign. Let's delve deeper into the ways a microsite differs to a website, and how your CMS needs to be configured to support microsite creation.
The five most effective ways to maximize your microsites and, in turn, expand your organization’s capabilities and grow your business.
Learn why legacy CMS platforms can waste several hours and thousands of dollars—and how to counter the microsite problem.
Microsites are powerful tools that allow marketers to focus on one single goal in a specific, targeted way that traditional marketing with a full website cannot. We're taking a look at 5 amazing microsites developed by Ad Council to showcase what makes them so effective.
The Los Angeles-based studio needed a content platform to support its redesigned front-end experience. With Brightspot's headless CMS, the entertainment giant can rapidly publish content to its website and dedicated microsites for its portfolio of blockbuster movies and TV shows.
Find out how they work, when they're most useful and how microsites enable you to drive engagement without disrupting your main site.

More Brightspot use cases

Reach audiences across your digital and print portfolio with a CMS platform that’s been built by publishers, for publishers.
Rapidly transform your digital footprint with a platform that enables you to consolidate all your B2B publications into a single instance.
Maintain control and increase efficiencies across all your digital assets, including re-use, version control, rights management and user access.
Deliver results and scale to future growth with a content management system that powers publishing consistency and efficiency across your entire organization.
Stay ahead of today’s fast-paced news cycles with a digital-publishing platform that offers the tools your teams need to report, edit, publish and collaborate at speed.
Manage your most complex and detailed content in a system that’s built to support varied and unique content types, intricate workflows and specific permissions.

Let us give you a demo

Hear how Brightspot can turn your digital strategy goals into a reality and see how the lives of your content creators and developers will be changed using our platform.

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