CMS for microsites_02.png

CMS for microsites

If you're looking to create targeted, personalized campaigns or launch new capabilities outside of your main website, branded microsites can deliver all the customization you need to deliver on campaign goals.

But forget reinventing the wheel every time one campaign ends and the next launches. Manage everything from a single CMS instance to ensure brand consistency and close collaboration. At the same time, rapidly launch unique, impactful digital experiences that speak to each of your respective campaign's objectives.

Learn How Brightspot Can Help

Real outcomes for customers

16
Sites including corporate U.S. site, international sites and microsites
20+
Campaign microsites managed in same CMS instance
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6
Awards for innovation and leadership across network of 25 sites

Launch fast and get results for your microsite campaigns

Microsites are powerful tools that allow marketers to launch a new product or promotion, reach a new audience or raise awareness in a specific, targeted way that traditional marketing with a full website cannot. Here are just a few of the hundreds of amazing microsites created by Brightspot customers over the years.
As part of a high-profile campaign during the 2020 Tokyo Olympics—and featuring on NBC News and in The Wall Street Journal—Mattress Firm redesigned and launched the microsite for "Unjunk Your Sleep" in just 10 business days with Brightspot.
The Discover the Forest campaign is a partnership between the Ad Council and the U.S. Forest Service. The microsite encourages families to explore nature by connecting visitors to parks and forests in their area, along with outdoor activity suggestions and relevant resources.
This microsite is a section published on SpecialOlympics.org that's dedicated to the pioneering vision of the Special Olympics' founder. Presenting facts and resources, it's also a place for media and journalists to explore more resources to tell the movement's story.
One of the first and most successful microsites we’ve built with Brightspot tools was the one we built in honor of our founder, Eunice Kennedy Shriver ... Having this important microsite within SpecialOlympics.org gave it great discoverability. Even in the short time that we've been integrated, we’ve seen traffic to it go up about 61% in the past year.
Crystal Hudson
VP of Digital Marketing & Fundraising for Special Olympics
Special Olympics torch relay participants

The microsites features you need for your CMS

Create unique microsites that can be rolled out quickly and managed until each microsite campaign concludes. Built-in SEO tools, personalization and localization support, plus the power of collaborative editing and publishing, will ensure your campaigns succeed.
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Authoring and collaboration
Create world-class content experiences with intuitive publishing tools and collaborative features that your editors and writers will love.
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Built-in SEO
Elevate your search engine results and win higher rankings with built-in SEO integrations that track performance.
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Content types
Start publishing on day one with 100+ pre-built content types. Plus, create your own custom types—either directly on the platform or via code.
Workflow
Custom workflows
With the click of a button, create workflows that are designed to meet your unique business processes and streamline communication.
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Modular content
Create once, publish everywhere. With modular content, any asset can be repurposed and reused, saving your teams valuable time and money.
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Translations
Reach global audiences using translation features that support both automatic and manual translations into multiple languages.

Related microsites resources

We recently had a chat with Christine Medina, Ad Council’s VP of Digital Product, about how they leverage microsites to draw attention and action to the various public service campaigns they run. With dozens of active campaigns, ensuring a smooth process is essential to them.
Learn why legacy CMS platforms can waste several hours and thousands of dollars—and how to counter the microsite problem.
Microsites are powerful tools that allow marketers to focus on one single goal in a specific, targeted way that traditional marketing with a full website cannot. We're taking a look at 5 amazing microsites developed by Ad Council to showcase what makes them so effective.
Special Olympics wanted to improve their website experience, streamline publishing processes and increase fundraising results. Learn how Brightspot helped them achieve all three.
Does having all the power and efficiency of one integrated website, but the ability to spin out highly targeted microsites appeal to your organization? If so, learn here how one Brightspot customer is getting all that and more—and seeing immediate results in terms of audience engagement, SEO performance and brand awareness.
Find out how they work, when they're most useful and how microsites enable you to drive engagement without disrupting your main site.

Let us give you a demo

Hear how Brightspot can turn your digital strategy goals into a reality and see how the lives of your content creators and developers will be changed using our platform.

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