High-impact content experiences at scale
Reduce duplication, work more efficiently and deliver high-impact marketing experiences faster.
Brand consistency at scale
Ensure every site aligns with brand standards while giving regional teams flexibility.
Accelerate time to market
Launch marketing and promotional sites quickly without developer dependency.
Increase global engagement
Deliver relevant, translated content to different markets, improving user experiences worldwide.
Self-sufficient content teams
Enable teams to create, publish and update without any reliance on development.
An award-winning platform that delivers
Campaign microsites managed in same CMS instance
Ad Council
Ad Council
sites managed within one CMS
Keller Williams
Keller Williams
SEO performance uplift post-launch
Dispatch Health
Dispatch Health
Wayfair uses Brightspot to power and streamline its expansive marketing sites, ensuring a flexible, efficient and scalable content strategy.
Agile, scalable, always on brand
Give your marketing teams the freedom to create, launch and optimize content independently, backed by enterprise-grade security, AI-powered tools and insights.
Multisite management
Centrally manage multiple websites, brands and regions within a single platform while maintaining governance and flexibility for local customizations.
Microsite & campaign site creation
Quickly launch campaign sites and landing pages without IT involvement using pre-approved templates and self-service tools.
Frictionless translation and localization
Deliver region-specific content with automated translation workflows, language variants and audience segmentation.
Measure across tools
Easily connect with CRM, analytics, personalization engines and marketing automation tools to track and optimize performance.
Related marketing, multisite and microsite resources
Every piece of content subtly influences consumer decisions, shaping how they think, feel and act. By mastering the psychology behind content marketing, you can craft messages that resonate, build trust and drive conversions effortlessly.
Managing multiple brands can be complex, with siloed teams, inconsistent branding and technical challenges. Find out how to make it work here (plus learn how Brightspot has run the house of brands playbook for organizations with thousands — even hundreds of thousands — of brands under their portfolio).
Learn why atomizing content is essential for scalable, personalized marketing. Save time, reach more channels and boost ROI with modular content workflows.