What makes Brightspot different
Brightspot is API-first, cloud agnostic, and front-end agnostic, meaning you can take a headless, hybrid or coupled approach—or mix and match. Plus, Brightspot includes built-in query and debugging tools, automatic database management and application UI as well as auto-generated APIs.
Brightspot CMS was built by publishers, for publishers. Our industry-leading UI includes powerful authoring tools, flexible workflows and permissions, translation tools, and more—making it a breeze to manage one site, or many.
Brightspot acts as a bridge, connecting content to business-critical systems and data. It's built to integrate and extend, with a multitude of pre-built, plug-and-play integrations that accelerate time-to-value and increase ease of use. Our seamless integrations are designed to reduce context switching, making teams more efficient.
The Brightspot team starts working with customers and partners from day one to build enduring relationships that drive better, faster and more meaningful results.
The content tools editorial teams want
A customer once told us she felt like we had crawled inside an editor's head to build our CMS. It's still our favorite compliment and speaks to what we think makes our CMS the best option out there.
Inside the editor's CMS toolkit
Brightspot CMS includes robust content creation tools that will quickly become any publisher's most trusted tool. From permalink, redirect and vanity URL management to full version history, here's a look at some of our users' favorite features.
Content workflow tools
Brightspot's asset authoring bar puts tools in the right context for users. Start with preview and save, move content through a workflow, schedule for future publish or publish live now.
Brightspot CMS supports auto URL creation, plus 1:1 redirects on any asset. Need to sunset content? Easily handle vanity redirects and wildcards right from the CMS.
Full version history
Brightspot CMS includes full version history on any asset. Instantly roll back to a previous version, compare differences between two versions and name versions to keep track of critical updates.
Brightspot's asset-level actions menu helps users quickly do more with content—create new, copy, create shortcuts, initiate translations, manage to-dos and place assets onto landing pages. Right from the asset.
The flexibility developers need
Brightspot's architecture is based on these four core tenets: easy to develop on, easy to operate, easy to troubleshoot, and easy to change.
Inside the developer's CMS toolkit
Brightspot's extensible architecture is designed to be flexible and fast—with built-in debugging tools, APIs and more, all designed to save development teams time and money.
Dari type system
Brightspot's Dari type system handles in-memory representation of any data type used in Brightspot. This data is typically derived from Java classes but can be from other sources.
Brightspot offers a wide array of APIs, including APIs for managing data (Content Management APIs) and for delivering data to the front end (Content Delivery APIs).
While developers can access the data directly in SQL or whatever database they're using, we also provide an interface where they can query the data using the syntax that they'd use with the DAL APIs.
Styleguide is a Node.js application that's been preconfigured to work with the Brightspot Content Delivery APIs. It can be run independently from Brightspot, and builds a theme bundle that can be uploaded to Brightspot to fully power the front end.
The Brightspot CMS in action
Take a look at how Brightspot CMS solves enterprise content management challenges for its customers, spotlighting Brightspot's most powerful and important features.
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Brightspot CMS is designed to be integration-ready—built to integrate seamlessly with proprietary or third-party data sources. Some of our most popular integrations are featured below. See something missing? Reach out—we love building new integrations.
Supported integrations: Google Analytics, Google Tag Manager, Adobe Analytics, Comscore and more.
Entitlements and eCommerce
Supported integrations: Zephr, Stripe, Shopify, Piano, Pelcro, Dynamic Yield, Zuora and others.
Supported integrations: Marketo, Salesforce, HubSpot, Pardot, Optimizely, Tealium, Drift and more.
SEO and social
Supported integrations: Semrush, Twitter, Facebook, LinkedIn, Pinterest, Tumblr, bit.ly, Gigya and more.
Email service providers
Supported integrations: Mailchimp, Sailthru, ExactTarget, CheetahMail, Listrak, Mailgun and more.
Supported integrations: Google AdSense, Google Ad Manager, FreeWheel, Outbrain, Polar and more.
Supported integrations: YouTube, Amazon Elemental, Vimeo, Brightcove, JW Player, Kaltura, The Platform and more.
Supported integrations: Google Vision, AWS Comprehend, AWS Rekognition, AWS Transcribe, and more.
Additional Brightspot features
Robust content types
Brightspot offers a wide array of built-in content types, including articles, pages, galleries and modules. Don't want those? You can create your own custom types—both though the CMS itself, as well as in code.
Search and federated search
Robust, faceted search is core to Brightspot. Users can access search anywhere in the CMS to locate content. Federated Search gives you the ability to search for content in external libraries.
Run multiple sites—each with a different front-end look and feel—from a single CMS. Manage content across many properties, sharing content based on business rules.
Using Brightspot, teams can control the look and feel of a site’s front end by using our Theme Management system. Teams can update a front-end theme via simple upload—no code deployment required.
Users, roles and permissions
Brightspot's granular user and roles permission system allows admins to create custom roles that set site, tool and content-level permissions for all users.
Content creation changes over time—and it can be hard to keep all users on the same page. Production Guides are designed to eliminate confusion by putting answers at users’ fingertips.
Brightspot treats traditional DAM assets—images, videos and documents—as first- class CMS assets, allowing users to search, upload, edit and reuse assets all from one platform.
Brightspot supports manual and machine translation workflows, plus offers robust translation management features.
Brightspot offers our own built-in content analytics, as well as the ingestion and display of session and event metrics from Google Analytics.
Drag-and-draw workflows in Brightspot allow users to create custom workflows—including configurable statuses and transitions—and apply them to sites and content types.
Built-in planning tools
Brightspot provides teams with the tools they need to pitch, share, collaborate, and create assignments for ideas they would like to generate site content around.
This feature is designed to help publishers deliver the right message at the right time to the right users by establishing targets and delivering targeted content variations.
Brightspot supports creation and management of dashboards globally, by site, by role or by user, empowering teams to put the most relevant content and tools right where they’re needed most.
In order to keep content moving through its production cycle, Brightspot supports a variety of configurable notifications designed to keep users up-to-date on the notifications they need most.
Viewers and locking
Brightspot's viewers and locking capabilities allow users to work side-by-side throughout an asset's creation, as well as post-publish, without delay or interference.
A major part of collaboration is communication—which is why each asset in Brightspot includes a dedicated Conversation widget.
Brightspot offers integrations with leading IDPs, including OneLogin and Active Directory, as well as two-factor authentication.
Brightspot is designed with accessibility and usability in mind, and the CMS is WCAG 2.1 AA compliant.