Products

Why integrating translation engine is so easy to extend with Brightspot

Young businessman answers question during seminar

When your company needs to produce unique, content-rich digital experiences for audiences across the globe, you’re in charge of finding a content business platform that comes equipped with the translation capabilities to support that.

But the capabilities aren’t enough because, as a technical leader, you’re more focused on how easily you can extend the platform to integrate with the host of translation service providers out there. This can be difficult—but not if you’re working with Brightspot.

By Brightspot Staff
May 31, 2019
In just a few clicks, your content can be instantly translated to French, German, Portuguese, Spanish or Swedish. See this Brightspot feature in action.
1 Min Read

When it comes to translations, Brightspot is designed to do the heavy lifting for both your editorial teams and your engineering teams.

  • Editorial teams can work easily within the UI and translate content through many different methods to optimize storytelling for a global audience.
  • Engineering teams can easily turn on translation integrations to enable editorial teams. Or, with or without the Brightspot team, engineers can easily integrate with other translation service providers.

Choosing your translation adventure

We think about translation a lot like a “Choose Your Own Adventure” book because there are many avenues a customer can select from to get content from Language A to Language B. These choices include manual (or human) translation, and automatic (or machine) translation, or some combination of both manual and automatic.

Brightspot offers our customers all of those translation capabilities, and once enabled, we automatically manage the translation process, too. That means there’s nothing extra you or your engineers have to do in order to make ends meet.

In case you’re curious, you can also learn more about the editorial UI and why we built our powerful translation capabilities the way we did, but for now, let’s review the options we offer.

Adventure 1: Manual translation

If your editorial team is small—and if the number of languages that content needs to be translated into is also small—the team may want to use manual translation. The process of manual translation is exactly what it sounds like—a human being manually takes the content in the starting language, and rewrites it in the desired language.

While Brightspot doesn’t hinder manual translation, our deeper translation capabilities delegate to a third-party service and help your editorial teams save time while better serving their audiences.

0:00 / 0:00
Video Companion
How to seamlessly translate content within Brightspot

Adventure 2: Machine translation

A more scalable approach to translation is machine translation, or rather leveraging a service to execute the work of translating words from one language to another. To support this, Brightspot has out-of-the-box integrations with AWS Translate and Google Translate. All that’s required is a simple flip of the switch (which we can do, or you can do—your choice!), and your editorial teams can use these features.

Adventure 3: Translation services

Brightspot also easily integrates with other third parties like Lingotek and World Server. These fully fledged Translation Management Systems are full products, and not just an API (like AWS and Google).

Brightspot sends over the original content, which is translated by human translators, and then Brightspot brings it back to your editorial teams. This is a great option if your editorial teams don’t want to rely on machine translation to meet their needs.

Adventure 4: Mix and match

Brightspot was built to be extensible, and should your company need to use a combination of machine translation and Translation Management Systems, Brightspot makes this possible. Maybe you want machine translation from Google to translate content 80% of the way done, and finish the last 20% manually or using a Translation Management Service. You have that freedom—and you have us to handle the configuration.

Localization matters

In addition to our translation capabilities, Brightspot maintains a Localization Database to help ensure that languages aren’t only being translated—but that they’re being translated in a way that makes sense to your audience.

A World of translation integrations

There are many translation services out there. If there’s one in use in your organization that we haven’t mentioned here, and it has an API, then Brightspot can integrate with it.

As mentioned, Brightspot’s Translation engine is designed to be extensible. Thanks to the root translation plugin, the tooling and UI already exists, meaning integrating with new systems is fairly straightforward and simple.

We know that translating content can be a pain with some content business platforms. Brightspot makes it easy for your editorial teams while taking the burden off of your engineers, simplifying the process for everyone, and allowing you to focus on higher priorities.

Thank you for your interest!
Check your email for a link to view the full white paper.

Share

Related resources

By Brightspot Staff
May 31, 2019
In just a few clicks, your content can be instantly translated to French, German, Portuguese, Spanish or Swedish. See this Brightspot feature in action.
1 Min Read
October 13, 2020
Brightspot's Content Business Platform can easily and rapidly become the missing piece of the puzzle in your tech stack, built to be highly extensible in a way that can connect the dots and solve the very specific gaps that you have.
4 Min Read
November 19, 2020
In our increasingly interconnected world, here are the features that a good CMS needs in order to help brands successfully deliver translated content in the digital era.
2 Min Read

All Brightspot Features

The Brightspot Content Business Platform is built by publishers and developers, and is designed to grow with your business.
A robust set of tools to manage sites, content, users and permissions, workflows, languages, and analytics.
Keyword-driven and comprehensive, filterable search and taxonomy features make folders a thing of the past.
Intuitive and designed for the work, including rich-text editing and collaboration features that make teamwork work.
Start publishing content rapidly thanks to built-in, extensible content types including text assets, media, pages and much more.
Drive deeper engagement and personalized experiences by leveraging authentication, profiling, segmentation and affinity features.
Built to be a bridge to all your systems and data, start with one of the 70 plug-and-play integrations, or build your own custom integration.
Meet users where they are thanks to syndication and distribution tools like RSS, sitemaps, SEO tools, social publishing and translation support.
Front-end agnostic means businesses can publish how they want—headless or decoupled—all from the same environment.

Move your business forward with Brightspot

Get the publishing speed you need with Brightspot. Book your personalized walk-through today!