Brightspot Ready Made for Media

Developed to supply media companies with everything needed to launch, run and monetize a website—without burdening the IT department. Brightspot Ready Made includes a best-in-class publishing interface, advertising tools, native video support, personalization, syndication and more.


Advertising revenue is core to the media business. We integrate with a variety of advertising networks (from DFP to Nativo to FreeWheel) and offer you complete control over your advertising templates. Place ad units on your pages precisely where you want them.

We give you the flexibility to control your ad placements directly in the Brightspot Content Business Platform. Want to add a second 300x250 unit onto the right rail of your articles? That’s a publishing change. Need to display a new ad size for mobile users? Again, simply a publishing change. Our platform empowers you to deliver on your advertising goals today—and in the future, as display options grow and evolve.

Screenshot of the Brightspot Content Business Platform in action

Syndication and SEO

With Ready Made, you’ll have the ability to push content to all your channels in a single publishing step. What’s more, our SEO capabilities will allow you to control your metadata and maximize search results.

Whether it's through social, search or other channels, your content is likely to be consumed away from your site. Ready Made's out-of-the-box syndication is optimized for Facebook Instant Articles, Google AMP, APIs and RSS feeds. Publish once and watch as your content is transformed into a vehicle for promotion that gets your ideas and brand in front of new and larger audiences.

Screenshot of the Brightspot Content Business Platform in action

Authentication, Login and Paywalls

More and more media businesses are adding subscription and paywall features to increase revenue. We support this model by allowing users to create an account, log in and view gated content on your site.

Ready Made gives you the ability to create granular subscription products. Gate your content by type, author, section or tag. A publisher can choose whether it’s gated or free at the asset level. When it comes to handling payment processing, we offer custom integrations with Stripe, Braintree, Zuora and others.

Screenshot of the Brightspot Content Business Platform in action

Affinity Features and Personalization

Affinity features are a natural extension of an authenticated user experience. They allow your users to bookmark, favorite and follow content on your site once they log in.

You determine which topics and assets are available to bookmark, favorite and follow. With total insight into users' affinity behaviors, you can then define and create audience segments that can serve as the basis for delivering a personalized experience.

Screenshot of the Brightspot Content Business Platform in action


Third-party services and providers that you use daily will integrate seamlessly into the Brightspot Content Business Platform.

We are partner agnostic. If you have an API, it’s safe to assume we can integrate it in Brightspot. In fact, it’s possible that we already have a built-in integration or have worked with your partner in the past.

Screenshot of the Brightspot Content Business Platform in action

Permissions and Workflow

A Swiss Army knife of permission systems lets you define roles and control any task in Brightspot. Create roles that will allow your SEO agency access to only the SEO metadata fields. Give freelance writers the ability to upload content, but not edit it. If you can identify the task, you can define the role.

Permissions can be refined down to the most minute level. That allows you the control to determine field views, dashboards and action-levels for each role. You can even control the content types and sites available to specific roles.

Screenshot of the Brightspot Content Business Platform in action

Multi-Site & Multi-User

Whether you’re local or global, Ready Made for Media allows you to host multiple sites from a single location. In addition, there’s no limit to the number of users you can allow to have access to your site.

Switching sites is easy and managed from a single access point on your dashboard. There’s no reason to log in and out, nor is there a reason to open a new browser tab. We don’t limit you to a restrictive number of users, and we won’t charge you for additional seats. Even better, our multi-site tools allow your sites to easily share content with each other—meaning you can do more with less.

Screenshot of the Brightspot Content Business Platform in action

Rich Text Editor

Ready Made features a potent set of writing and communication tools engineered to make editors work faster and smarter. Get all the rich text editing tools you would expect (styling, hyperlinks, alignment, bullets, etc.), as well as the ability to embed tables, images, galleries, videos and pull quotes in a single step.

We added more features built around the workflow of today’s publisher. Track changes and commenting directly in the RTE. Create publishing workflows customized to your publishing model. Drag and drop images and other embeds from your desktop to your story. Set notifications and communicate with your team via a conversations widget.

Screenshot of the Brightspot Content Business Platform in action

In-CMS Native Video

Take your video storytelling to the next level with a template that makes your video the star but also gives you all the power of our article template.

We put an end to the back-and-forth between your OVP and CMS through an integration with Amazon Elemental. Now publishers can work in just one system. Upload, transcode, edit and publish directly from Ready Made. If you’re still married to your existing OVP, we offer integrations with Kaltura, Vimeo, Brightcove and YouTube.

Screenshot of the Brightspot Content Business Platform in action

Storytelling Templates

Flexible templates—article, listicle, gallery, quiz and live blog—give you the ability to tell every story imaginable.

More than just a headline and a field for copy, our article template includes separate fields for everything you would expect to find in an article: sub-headline, author, tags, sections, SEO titles and descriptions, and more. Each asset includes a rich data model with all the metadata a publisher needs to power a rich content site.

Screenshot of the Brightspot Content Business Platform in action

Flexible Page Types

Templates allow you to create your homepage, section pages or other front pages of your site. We know that you get only one chance to make a first impression. That's why we allow you to customize the experience for visitors using our audience capabilities for dynamic personalization.

Curation is not required. Simply create a section and apply that section to an article or any other asset, and your section begins to build itself. You’ll never need to update your tag pages again.

Screenshot of the Brightspot Content Business Platform in action


Search is at the core of our editorial experience. Our keyword-driven search is based in Solr, with filters for content type and other metadata associated with it. So, if you’re looking for an article by a specific author, it will take you a total of two clicks to locate it.

If you know how to use Google, you know how to use Brightspot Ready Made. There’s no reason to drill down into an endless folder structure or scour your sitemap to find the content you need. Just search for it.

We also incorporate federated search that allows you to search your external content sources (i.e., Getty images, Dropbox files, etc.) directly through Brightspot.

Screenshot of the Brightspot Content Business Platform in action

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