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AI is rewriting discovery and citations are the new clicks. Learn how to show up and stand out in AI search, plus get a practical rundown on measuring LLM performance from the Brightspot experts who are already doing it.

Take a practical deep dive into Brightspot’s newest AI capabilities and explore how these features save time, reduce manual effort and empower teams to focus on high-value work.

Brightspot introduced the Aha Awards at Illuminate 2025 to recognize remarkable customer achievements. These awards celebrate creativity, innovation and impact.

From testing tickets to leading automation initiatives, Senior QA Manager Cassie Mitchell has built a career at Brightspot rooted in curiosity and collaboration. In this conversation with Rose, she shares what she loves about QA, the lessons she’s learned and the experiences that have shaped her along the way.

A/B testing is the first step toward delivering personalized experiences at scale, enabling teams to understand what resonates with every audience segment. Find out here how Brightspot CMS enables content teams to run A/B tests quickly, track results in one place and optimize campaigns with confidence.

We all know personalization drives B2B growth, but scaling it can be a struggle. Discover why embracing AI is essential to achieve smarter segmentation, lead scoring, next best actions and content development.

At Brightspot, we are deliberately and thoughtfully integrating AI into our software development process. While we recognize the immense potential of AI, we’re taking a deliberate and iterative approach to ensure real return on investment while avoiding unintended consequences.

Ravi Singh, Brightspot’s President and Chief Product Officer, stepped into his operating role with a simple conviction: belief in the product, the people and the promise of the company. Blending humility with ambition — or as he calls it, “humbitious” — Ravi is focused on driving Brightspot’s next era of innovation.

Manufacturers face rising pressure to deliver accurate, localized and compliant content across complex product lines and global markets. A modern CMS isn’t just helpful, it’s mission-critical.