Clicks to citations: Win AI search without losing humans
For years, content teams optimized for ranking algorithms so aggressively that somewhere along the way, they stopped optimizing for people. But ranking isn’t king anymore. Today, 65% of searches end in zero clicks. We partnered with The Content Marketing Institute to unpack what this shift means for content teams.
Why watch this webinar?
In our new AI-driven search world, citations are the new clicks, and the traffic you do earn is more valuable than ever.
Learn how to move beyond legacy SEO thinking and:
- Evolve your analytics to track AI citations and brand sentiment, not just clicks.
- Earn AI visibility while still creating content that real people want to read and act on.
- Design landing page experiences that convert the traffic that remains.
Because AI is already telling your brand’s story for you. The question is: how well?
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