Operationalize irrational loyalty
Brand isn’t just marketing, it’s the soul of your business. From product to content to customer service, every touchpoint shapes how people feel, and those feelings drive behavior. In this session, brand expert Deb Gabor shows how to treat brand as your strategic operating system — the key to smarter decisions, better content and creating “irrational loyalty” in an AI-saturated world.
Host:
Deb Gabor, Founder/CEO, Sol Marketing
Host:
Deb Gabor, Founder/CEO, Sol Marketing
Why you should watch this session
Get ready for a no-BS, high-energy masterclass in branding with Deb Gabor, bestselling author, CEO of Sol Marketing and the queen of “irrational loyalty.”
In this session, Deb reveals how to transform your brand into one that inspires fierce devotion, creates real emotional connections and becomes your organization’s ultimate competitive advantage.
You’ll walk away with:
- Practical tools to humanize your brand and create emotional connections with customers
- Insight into how the world’s best brands achieve top-of-mind awareness and turn branding into a financial asset
- A framework for identifying your ideal archetypal customer and building loyalty
- The secret to moving from functional differentiation to true uniqueness
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