The future of content monetization
Winners, losers & what’s next
Hear from a panel of industry leaders about emerging content monetization models, AI’s impact and how brands can balance free and paid experiences.
Hear from a panel of industry leaders about emerging content monetization models, AI’s impact and how brands can balance free and paid experiences.
What you’ll learn
As digital content collides with evolving monetization models and the disruptive force of AI, enterprises are at a defining crossroads: do they give content away to expand reach, or charge to protect and maximize value?
This panel, straight from Brightspot Illuminate, dives deep into that tension, offering practical insights and real-world lessons from leaders navigating these challenges at scale.
Our panelists explore how large organizations are rethinking:
- Content monetization strategies: Striking the balance between reach and revenue.
- Which models are winning in today’s market: From subscriptions and paywalls to ad-driven and hybrid approaches.
- How AI is reshaping the balance between free and paid experiences: Creating new opportunities for personalization, efficiency, and audience engagement, while also raising questions about long-term value and sustainability.
View more sessions from Brightspot Illuminate
Get a first look at Brightspot’s fall platform release and learn from leaders, users and developers navigating similar challenges.
