AI is the new search
Are you being found?
Search is no longer the only gateway to your content. With AI reshaping what gets discovered in Google and surfaced in large language models, the rules of visibility are being rewritten. In this session, we’ll unpack how discoverability is evolving, what it means for content strategy and how Brightspot can help you stay ahead in a world where AI decides what gets seen.
Hosts:
Miles De Feyter, Director of SEO / Customer Engagement, Brightspot
Tim Burke, Senior Revenue Operations Manager, Brightspot
Search is no longer the only gateway to your content. With AI reshaping what gets discovered in Google and surfaced in large language models, the rules of visibility are being rewritten. In this session, we’ll unpack how discoverability is evolving, what it means for content strategy and how Brightspot can help you stay ahead in a world where AI decides what gets seen.
Hosts:
Miles De Feyter, Director of SEO / Customer Engagement, Brightspot
Tim Burke, Senior Revenue Operations Manager, Brightspot
Why you should watch this session
Search isn’t what it used to be. So the big question is no longer just where you rank, it’s whether you’re being referenced at all.
Join Brightspot’s Miles De Feyter and Tim Burke as they dive into the new world of AI-driven discovery. From zero-click searches to measuring your brand’s visibility in AI answers, they’ll share early insights, practical strategies and what you can do right now to stay ahead.
Key takeaways:
- Why “citations” are the new clicks in an AI-first world
- GEO: what it means and how to adapt
- How to structure and optimize content so AI models actually reference you
- Measuring your brand’s visibility in AI
- Early lessons from Brightspot’s own AI brand-tracking journey
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